Last spring some of the Nitro team gathered in LAAX, Switzerland for a week of product testing, feedback, but most importantly just snowboarding for fun with a group of friends. There were no rules, no expectations, just go up to the mountain and snowboard together everyday for as long as the crew was feeling it. Which usually meant from open to close!
The crew consisted of Nitro Team members Markus Keller, Benny Urban, Basti Rittig, Jan Scherrer, Vale, Nitro’s marketing squad Knut Eliassen, Andi Aurhammer, and Basti Kuhn, product genius Dominik Fleissner, and the media crew Lorenz Holder, Luca Crivelli, and Karsten Boysen. It was an amazing week at Laax Resort which always offers the full spectrum of terrain and conditions – full of sun, snow, pow, slush, groomers, pipe, park, and hike-outs. After each day of riding the crew would go back down and relax at the one and only Riders Hotel and discuss product ideas, marketing ideas, and all the funny slams that happened that day until everyone had passed out.
Snowboarding is always better with friends and has no boundaries to what you can do together, we have decided that it is always important to ride together as a company, to stay true to the reasons we are in the snowboarding industry – to have fun on the mountain with our friends. This video is one example of one of these gatherings that we have throughout the year as a company – team riders, media, marketing, and product development together just snowboarding for fun.
Hopefully this video inspires you to just go out and go snowboarding with your crew this winter and have some fun together, no matter the weather, the conditions, or terrain.