The Film Inspires Environmental Consciousness Through Snowboarding
Marie-France Roy's award filming film, The Little Things, artfully juxtaposes snowboarding with stories of sustainability and is now available on Vimeo on Demand. MFR's dedication to this progressive two-year project helped her win Women's Rider of the Year, Women's Video Part of the Year, and the Climate Activist Award Presented by POW at this year's TransWorld SNOWboarding Rider's Poll Awards.
"I wanted to do something to give back and use snowboarding as a platform to get more exposure for the environmental cause," said MFR as the driving force to make the film.
"I just feel so blessed that I can snowboard for a living, and that I can stay connected to nature," she continued.
MFR’s Climate Activist Acceptance Speech
In a recent interview TWSNOW, MFR expressed that previously she struggled to voice her concerns about the environment, but realized that this inaction was creating a bigger problem.
“My whole career I never thought I could speak about the environment because I represent sponsors, I represent consumption through promotion, I travel all over the world. It would be hypocritical. That's what everybody said—"So hypocritical." But I came to the realization that this is totally a problem. If we have to be perfect in order to speak, it's going to be game over for the planet. I realized that people are scared to act, because other people are going to hate on you. Yes, I ride for Red Bull. Yes, my impact is major, but I'm trying to do what I can, the best way I can. I'm trying to use the assets I have, even though some of them may seem negative, and turn them into positive ones. The hate's got to stop. The critics are stopping our evolution towards solutions,” MFR said.
Thus, The Little Things was set into action. The film’s goal is to bring snowboarding a step ahead, while inspiring positive change that will help to secure the same lifestyle and quality of life for future generations.
The film also features riding from environmentally conscious athletes and activists including; Gretchen Bleiler, Tamo Campos, Jeremy Jones, Mike Basich and more.
MFR’s Video Part of the Year Award