VANCOUVER, BC January 9, 2012 – Endeavor Snowboards presents Cold Front, a video series revolving around their Pro team riders as they travel the world experiencing the good, the bad and the ugly. Filmer Mikael Normann captured the five part series "Cold Front" to be released over the next five weeks.

In "Part 4: Risto FML", our guy discusses some tough injuries and how he keeps his head up and focused on getting the shots. Let's cross our fingers his bad luck has run out!

"Part 5: The Endeavor Team edit" is the next film in the series, to be released on January 16, 2012.



en-deav-or: v. try hard to do or achieve something. / n. an attempt to achieve a goal / earnest and industrious effort, esp. when sustained over a period of time.

Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. It was founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas with the mission of making the best snowboards in the world. For the past eight years, Endeavor has been dedicated to bringing art to snowboard design, working with top artists from all over the world. Snowboarders making snowboards for snowboarders.

Media Note for Photography: Please credit Endeavor Snowboards.

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Twitter: @endeavorsnow

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