Victor De Le Rue Rides Deep, Fluffy Powder in Japan | Insight
Victor spotting his deep, fluffy landing in Japan. Photo: Jeff Brockmeyer

Deep in Japan

In snowboarding, the last name De Le Rue evokes images of hairball lines and massive backcountry kickers—every trick and every line executed with effortless style—and Victor is quite competent with those things. But his approach to snowboarding is nomadic. Words like “search” and “explore” are intrinsic to his ethos. They manifest in his riding. This year he traveled to Japan, and his time there was more than a week-long trip with the sole goal of stacking hammers.

Japan was a location for Victor to absorb; the snowboarding was part of the equation. The cultural learning was on par with the conditions ridden, and Victor came away from his month spent there with gigabytes of footage and a newfound appreciation for the place in which it was logged.

The terrain Victor and Elias Elhardt rode went beyond the low-angle tree-riding often associated with Japan, but the greater experience is what will keep these two coming back to this place which is like no other.

Supported by: The North Face, Vans, Buff

We've created 30 additional videos while filming for Insight so you can learn a bit more about the riders involved. Watch for a new release every Monday and Thursday only on

Full movie available November 1, 2016 on iTunes and more.
Good buddies, plenty of snow, and rounding out the day with hot tea. Elias and Victor know how to do Japan right. PHOTO: Jeff Brockmeyer

About Insight

Insight is a multifaceted project about the personalities and places that comprise it. Each rider involved was selected because of their quest: a unique desire to achieve an individual goal is what unites this eclectic collective. The title of the project is quite literal. The goal of Insight is to delve into the lives of those involved, exposing the particular motivations each has to strap in—be it atop a stairset, powder field or couloir. Featuring: Victor De Le Rue, Red Gerard, Jason Robinson, Victor Daviet, Elias Elhardt, Dylan Alito, Bjorn Leines, Josh Dirksen, Toni Kerkelä, RK1, and Bear Mountain.

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