Sierra-At-Tahoe was the place to be on Saturday, April 15, 2000 as Boardingfor Breast Cancer celebrated its Fifth Annual Snowboard and MusicFestival, presented by RLX Polo Sport. Although the sun was nowhere tobe found, over 4,000 people showed up to support one of snowboarding’slargest fundraisers.
This year’s festival raised over $115,000, making a grand total of over $500,000 for the cause in the pastfive years.
The day not only provided a halfpipe and big-air exhibition by some ofthe world’s top professional snowboarders, but also gave attendees anopportunity to ride with the pros and join an afternoon autographsession. Pro riders including Michele Taggart, Leslee Olson, TinaBasich, Ross Powers, Tom Gilles, Shannon Dunn, Jason Borstede, JeffBrushie, and Cara-Beth Burnside all showed up to support the cause. Toppros in the halfpipe session were Tara Dakides and Brian Richardson, andrecognition went to Sarah Meyers and Nate Mott in the big-airextravaganza.
Event emcees Gordy Johnson, Michele Taggart, and Kennedy entertained thecrowd between spectacular music performances by Vera, Flogging Molly,Guttermouth, Del the Funky Homosapien, The Pharcyde, and Mos Def.
Meanwhile, there was a major benefit raffle of more than 150 donated boards, clothing, and accessories, as well as on-site sponsors providing free snowboard demos and giving away tons of cool snowboarding gear.BBC’s message of awareness was conveyed through numerous hands-on, interactive, educational displays by The Nina Hyde Center for BreastCancer Research, The Breast Cancer Action Group, and The Breast CancerFund, all demonstrating self-breast exams throughout the day. Thefestival’s tent city also included an art registry organization forbreast cancer survivors, a local health care provider, a masseusepromoting massage as a means of therapy, and Modart, an artistcollective that engaged spectators to express breast cancer awareness bypainting plaster breast molds.
Boarding for Breast Cancer is a non-profit, youth-focused awareness andfundraising organization. Their mission is to spread awareness aboutgood breast health practices and the importance of early cancerdetection among today’s youth, while raising funds for research projectsand educational programs. BBC’s Snowboard + Music Festival depends onevent ticket sales, rider registration fees, on-site raffle and product sales, sponsors, volunteers, and public donations. A portion of thisyear’s proceeds have been donated to the festival’s beneficiary, TheNina Hyde Center for Breast Cancer Research, and will also go towardsfurthering BBC Foundation’s youth-focused educational programs. For moreinformation visit BBC’s official Web site at http://bbc.chickclick.com.