MINNEAPOLIS–Feb. 22, 2000–XDOGS.COM (“XDOGS”) (OTCBB:SNOW) (www.xdogs.com) announces a four year exclusive North American Distribution Rights Agreement with the French company, Oxbow, S.A. (“Oxbow”), a CVC Capital Partners (“CVC”) portfolio company. CVC is Europe’s leading private equity provider with funds under management in excess of $4 billion. CVC also manages Citigroup’s private equity investments in Europe.
Founded in 1985, Oxbow is a premium brand of surfing, snowboarding, motocross and windsurfing clothing and equipment. Oxbow is considered the top-tier in all these categories, successfully combining functionality with high fashion. They offer a wide range of products for men and women which are designed in-house using the highest quality fabrics from European manufacturers. Their international design team produces original fabric patterns and graphics to complement their clothing and equipment. There is high brand recognition and appeal among participants in surf and snow sports for Oxbow products, in part due to Oxbow’s high-profile endorsers such as Laird Hamilton, Jason Polakow, Jean-Michel Bayle, Levi Siver, Duane Desoto and Zach Howard. Oxbow is also well known for it’s superior photo images and semi-annual catalog, which has set the standard for quality publications in the industry. Oxbow’s demographic is more upscale than that of their closest competitors, Quicksilver (NYSE:ZQK), O’Neill or Rip Curl.
“Oxbow is excited to partner with a company as innovative as XDOGS.COM. Their unique business model is a perfect compliment to Oxbow’s core values and market approach. We feel that this is just the beginning of a very successful partnership,” said Oxbow President and Chief Executive Officer, Philippe de Vilmorin.
XDOGS is building a dynamic, content-rich website which will create and support a community of outdoor adventurers and enthusiasts. XDOGS’ innovative approach of having exclusive access to premium outdoor lifestyle brands and offering these products through a combination of on-line and traditional retail channels is unique to the outdoor industry.