Winter Feels Good Initiative Establishes Speakers’ Bureau

U.S. Ski Team Members, Medical Experts, Educators, Available to Speak on How Winter Sports Can Keep America Healthy

MCLEAN, Va (October 8, 2003) — Winter Feels Good (WFG), a national consumer awareness initiative showcasing the fitness benefits of winter sports, today announced the formation of it speakers’ bureau. The WFG speakers’ bureau consists of U.S. Ski and Snowboard team members, medical experts, educators and professionals who have expertise in how winter sports can help America stay healthy. Members of the speakers’ bureau become ambassadors of the WFG program by incorporating the program’s messages into clinics, interviews, speeches, appearances and promotions. SnowSports Industries America (SIA), the trade association for the winter sports industry, officially launched WFG in May.

WFG is a national public awareness program designed to help combat the obesity crisis in the United States by promoting fitness through winter sports. It is the first program of its kind in the industry. WFG provides information on the health and social benefits of winter sports including muscles utilized and calories burned, along with information on: the latest technology for staying warm and comfortable: nutrition; and where to go to participate and how to get started. A clearinghouse for information can be found on

The speakers’ bureau includes:-Diann Roffe: A seven-time national champion and Gold Medalist at the ’85 World Championships, a Silver Medalist in Giant Slalom at the Albertville Olympics in ’92 and a Gold Medalist in the Super-G at Lillehammer Olympic Games in ’94.

-Jeannie Thoren: Sometimes called the “guru of women’s ski equipment”, Thoren was the first to call attention to the fact that women need equipment specifically designed for their physiques. She is a veteran ski and boot tester for Ski magazine.

-Tom Kelly: Kelly is the vice president of member service and public relations for the United States Ski and Snowboard Association and is based in Park City.

-Michael Berry: Berry serves as the president of the National Ski Areas Association, and has over twenty years experience in the ski business.

-Carla Marcus: Marcus is the executive director for Maine’s “Winter Kids” (, and has developed a curriculum and teaching guide to encourage all Maine educators to take students outside on skis or snowshoes.

-Chris Frado: Frado is president of the Cross Country Ski Areas Association (CCSAA). She has been involved in the ski business for 25 years. She was one of the first certified cross country ski instructors and ski patrollers in the U.S.

-David Ingemie: President of SIA, Ingemie has been involved in the snow sports business for nearly 30 years.

WFG has officially been endorsed by the National Ski Areas Association, Cross Country Ski Areas Association, Professional Ski Instructors of America/American Association of Snowboard Instructors and the United States Ski and Snowboard Association.

“Skiing has had a powerful impact in my life,” said Dianne Roffe. “I look forward to incorporating the important WFG messages into my own work that puts me in contact with young and veteran winter sports enthusiasts alike.”

“Our speakers’ bureau members have a passion for winter sports and the resulting positive benefits,” said Mary Jo Tarallo, director of public relations and education for SIA. “They are terrific ambassadors for our mission. “We are happy to have such solid support and look forward to the addition of more speakers as the WFG program gains momentum.”

– SIA –

Vibrant and proactive, SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. Celebrating its 50th Anniversary, SIA serves as the national, not-for-profit, member-owned trade association repreesenting snow and winter sports companies. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3578. Phone: (703) 556-9020, Fax: (703) 821-8276, Email: