Wasserman Media Group Buys The Familie

LOS ANGELES, April 14 // Casey Wasserman’s “familie” just got bigger.

Wasserman, owner of the Los Angeles Avengers of the Arena Football League and a driving force in the city of Los Angeles to return the NFL here, partners with the market place leader in action sports, The Familie.

The Familie, a full-service athlete management and action sports agency, represents a who’s who list of world champions in action sports including: skateboarders Bucky Lasek and Bob Burnquist; motocross champions Carey Hart and Travis Pastrana; BMX stars Ryan Nyquist and Dave Mirra; and snowboarders Todd Richards, Tara Dakides, Kevin Jones and Peter Line to name a few.

The addition of The Familie is the second such purchase for the Wasserman Media Group, which also owns Envision. Envision is the industry leader in corporate consulting and naming rights in the world of sports and entertainment.

“Action sports have shown steady growth in popularity year in and year out on the sports scene,” said Wasserman. “Action sports are one of the areas where we wanted to be and the acquisition of the leading firm in this arena is a very important step for our company.”

“We are thrilled to be a part of the Wasserman Media Group,” said Steve Astephen, CEO of The Familie. “With Casey’s leadership and vision, he will be most instrumental in taking us to the next level in the world of action sports.”

Founded in October of 1998, The Familie is the premier management firm in action sports focusing on sports such as motocross, snowboarding, skateboarding, BMX, wake boarding and surfing.

In addition to being the premiere management firm in action sports, The Familie also provides marketing, promotional and event services and advertising for such leading brands and companies as 1 800 CALL AT&T, Activision, Coca-Cola-PowerAde, DC Shoes, Donjoy Armor, Elevation Snowboards, ESPN & ESPN 2, EXPN.com, EXPN The Magazine, Nestle Butterfinger, Puma, Stat Card, Snow Lab Technologies, Vespa, Wrigley’s Winterfresh, ESPN X Games and Case Logic.

The Familie offices will continue to be located in Carlsbad, CA with a satellite office at the Wasserman Media Group in Los Angeles.

Recognized as a leading action sports agency, The Familie offers an array of marketing services that include public relations, creative services, event marketing, licensing, trend research, promotions, and athlete management. For more information on The Familie and the services they offer, please contact Steve Astephen at (760) 602-6200 or email him at steve@thefamilie.com.