Wasserman Media Group Acquires 411 Productions

Los Angeles, CA. March 01, 2004--Wasserman Media Group, LLC, a sports & entertainment company specializing in talent management and lifestyle focused marketing, has purchased 411 Productions, the number one video content provider in the action sports industry. The acquisition offers 411 Productions an opportunity to expand its development and distribution reach across both endemic and non-endemic media and retail platforms.

“The 411 team identified early on the value in creating premium programming that appeals to action sports athletes and enthusiasts, and they have successfully delivered. As the appetite for this lifestyle content grows and media partners look to resonate with this powerful audience, 411 is positioned to thrive, said Casey Wasserman, Chairman and CEO, Wasserman Media Group. “We look forward to jointly realizing 411’s potential with additional resources and relationships that will support the exposure of action sports and all of its participants.

Founded in 1993, 411 Productions remains the leader in action sports content development and production, publishing video magazines featuring athletes and their experiences. The video magazines span coverage of major action sports including skateboarding, snowboarding, surfing and BMX and have connected millions of consumers with their favorite athletes through compelling content. 411 Productions joins Wasserman Media Group’s The Familie, Envision, DC Music and the Los Angeles Avengers.

“The transition of 411 Productions from a fledgling idea to the dominant global producer of action sports content has been an exciting ride over the past 11 years. Since day one 411 has been committed to supporting and growing the sports we cover by providing authentic coverage to the widest audience possible, said Josh Friedberg, President and CEO, 411 Productions. “We’ve gotten to where we are today by connecting people to their passions and it’s great to find a partner like WMG who respects and believes in our ideals.”

Through the partnership with WMG, 411 Productions will have more support to service retailers and advertisers, all while leveraging WMG’s general and administrative resources. The core 411 staff will focus on producing, marketing, and distributing top-level action sports content.

“Not only is this an exciting time for us, it’s also an exciting time for our industry. 411 now has the administrative support that allows us to focus on the things we do best. Also, by reaching a wider audience, we will drive more customers into our specialty retailers and increase our overall viewership, giving our advertisers an increased value for their investment with 411, said David Brooks, COO, 411 Productions.

About 411 Productions

411 is the number-one video content provider in the action sports industry. Formed in 1993, 411 pioneered the concept of the skateboarding video magazine and has since sold over one-million copies of 411 titles. 411 produces 411VM Skateboarding, 411VM Snowboarding, 411VM BMX and 411VM Surfing video magazines, as well as distributing a host of other video productions. 411 is also an industry technology leader, providing content across all media including VHS, DVD, Internet and TV, 411 is located on the World Wide Web at www.411vm.com.

About Wasserman Media Group
Founded in 1998, Wasserman Media Group, LLC is a sports & entertainment company specializing in talent and lifestyle focused marketing and consulting. WMG’s divisions include Envision, LLC, a naming rights and corporate consulting company, The Familie, the market leader in action sports athlete management and youth marketing, and music management company, DC Music. Envision secured over a dozen major naming-rights deals, including a record $187 million for Atlanta’s Philips Arena, and represented the Philadelphia Phillies in the naming of Citizens Bank Park, while its consulting division handles T-Mobile, Nestle, Perrier, and Heinz. The Familie represents an imprressive collection of action sports stars such as Dave Mirra, Travis Pastrana, Bucky Lasek, Tara Dakides, Bob Burnquist, Chad Reed, Parks Bonifay and Carey Hart. The Familie’s marketing agency develops creative, public relations and marketing campaigns with a wide array of clients including AT&T and Butterfinger. DC Music is an artist-driven music management company that represents established and burgeoning talent including the world-renowned band, Coldplay. Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League.