Vans Appoints New Chief Marketing Officer

SANTA FE SPRINGS, Calif.–(BUSINESS WIRE)–Aug. 27, 2002–Vans, Inc. (Nasdaq:VANS) today announced that Steve Murray has been appointed to the newly created position of Chief Marketing Officer.

In this role Mr. Murray will oversee all product and marketing initiatives for the Company.

Mr. Murray has served as Senior Vice President of International, Product Merchandising and Apparel for Vans since 1998, and has been based in the United Kingdom since 1999, where he managed the Company’s subsidiaries and distribution partnerships across Europe. Prior to joining Vans, Mr. Murray was Vice President, Global Apparel at Reebok, responsible for the design, development, merchandising and brand strategy for its worldwide Apparel Division.

“Steve has done a tremendous job expanding our presence in Europe and has a great understanding of our consumers and our opportunities in the marketplace,” commented Gary Schoenfeld, President and Chief Executive Officer. “As previously stated, one of our key objectives is improving our product offering across all of our categories. We have several positive product initiatives underway which I believe can best be realized with Steve’s experience and leadership.”

Mr. Murray commented, “I am excited to return to the United States and eager to begin my new role. The VANS brand has always been synonymous with the Core Sports(TM) lifestyle and culture and enjoys a longstanding tradition of excellence among consumers. As Chief Marketing Officer I look forward to the opportunity to integrate our product and marketing strategies and become recognized as a leader in both facets of our business.”

In conjunction with Mr. Murray’s appointment, Michael A. Jonte resigned as the Company’s Vice President – Footwear. Additionally, Jay E. Wilson, the Company’s Vice President – Global Marketing, will focus on the Company’s entertainment-related assets and other projects including licensing. The Company also stated that Chuck Kupfer has resigned as Vice President – Controller, effective September 30.

“These and other recent changes we have made should better position us to execute our core business and further capitalize on the strength of our brand while also reducing our expenses,” Mr. Schoenfeld said. “Michael and Chuck have both been with the Company for a number of years and I appreciate the contributions that each of them has made.”

Vans, Inc. is a leading branded lifestyle company for the youth market. Vans reaches its 10 to 24 year-old target consumers through the sponsorship of Core Sports,(TM) such as skateboarding, snowboarding, surfing and wakeboarding, and through major entertainment events and venues, such as the VANS Triple Crown(TM) Series, the VANS Warped Tour,(R) the VANS World Amateur Skateboarding Championships, 12 large-scale VANS skateparks, and the VANS High Cascade Snowboard Camp,(R) located on Mt. Hood. The Company operates 169 retail stores in the U.S. and Europe, and designs, markets and distributes active-casual footwear, clothing and accessories, performance footwear for Core Sports, (TM) snowboard boots, step-in snowboard boot bindings, and outerwear worldwide. Vans’ Internet address is