Words: Pat Moore
I recently had the opportunity to flip through Volcom's magazine archive with the encyclopedia of snowboarding, Pat Bridges. Volumes and volumes, spanning from 1981 to present sprawled around a conference room. Our time was filled with stories of the good ol' days, reminiscing of our favorite riders and issues. We sat around showing off photographs and ads that sparked memories of the who, what, and where during given whens in snowboarding.
I was born in '86 and started snowboarding around '93, so my realm of firsthand knowledge doesn't extend much further back than '96, which made looking at mags from the late '80s and early '90s a real treat. Snowboarding evolved so much during those years, and so did the magazines. Something I noticed while digesting all this nostalgia was the image credit. In a lot of early mags, the photographer's credit was large, in highlighted text, while the rider's was smaller and less of a focus.
When I read through later issues, I noticed a change. As snowboarding progressed, the trick and rider began to take precedent, while the photographer's name seemed to find the fringes and creases of the page. It was a gradual shift, but as the fame of the riders began to grow, their shadows cast over their partners behind the lens.
Around this same time, I received a copy of the October issue of this magazine, TransWorld SNOWboarding. I flipped it over and was tripping to find myself on the back cover, in one of my favorite photos I've ever gotten, taken by Aaron Blatt. Over the following days, I found myself reflecting on how lucky I have been to work with such great photographers and cinematographers over the years—for that matter, how lucky snowboarding in its entirety has been to have such talented people willing to drag their asses and expensive equipment into the backcountry and frozen streets just to seemingly hand over the credit.
Looking back, my career has been 50 percent mine. The other half goes to those behind the camera: photographers like Cole Barash, Rob Mathis, Ian Ruhter, Tim Zimmerman, Tim Peare, Adam Moran, and Aaron Blatt, filmmakers like Jeremy Pettit, Sean Johnson, Nathan Yant, John Cavan, Kurt Heine, Kyle Schwartz, Tanner Pendleton, Sean Kearns, Seth Huot, and Jake Price. They didn't just capture our snowboarding, their own style and persona shines through in the images and footage they create. For every Forum there's a Dawger, for every Burton there's a Blotto, for every Terje there's a Seoane. For every rider who finds success, there's someone else that deserves the recognition, and I just want to take a moment to thank those people, for making snowboarding great.