Sales Rep, Burton Snowboards, Roark Revival, The James Brand
If you've ever hung out with Trevor Brady, you know that he is the type of person that loves whatever he is doing at the moment, and in turn, it makes you love whatever you are doing with him at the moment, and that's exactly why we are so fortunate to have him in the snowboarding industry. The kid is an infectious nucleus of positive energy and that transfers to those who he surrounds himself with. Plainly put, Trevor Brady might love snowboarding more than anyone I know. From slingin' snowboards as a grom at Salt Lake City's most notorious shop, Milosport, to now peddling product for Burton, Roark Revival and The James Brand, Trevor was always meant to be in sales, because people—especially in this industry—simply want to work with and buy from people that they like to spend time with. In a time when snowboarding needs more positive energy and fewer jaded naysayers, guys like Trevor hold all the power, because they're influencers and there's no better way to influence en masse than by showing the audience that you're having the time of your life. If you're ever at Brighton, in Milo or really anywhere in the greater Salt Lake area doing something of the outdoor enthusiast variety, you'll more than likely bump into Trev, and if you're lucky enough for that to happen, do yourself a favor and chat him up and tag along for the ride, 'cause it's sure to be one hell of a good time!
What does your current position in the snowboarding industry entail? Describe a typical day on the job.
First and foremost my job is to sell stuff, but there's a lot that goes in to that. We work hard to build relationships with the people we sell to so I spend a lot of time in shops and snowboarding and skateboarding with people who work in stores getting them hyped! We also try to attend and support events that shops in our territory are hosting. I also visit every store in our zone in the fall and clinic the staff on what's new with Burton. In the "sell in" season, which is like December through February, I meet up with the buyer for each of our stores and show them the new stuff. From there, I collect orders and spend a lot of time reviewing them and entering them into the system. There's also a lot of day-to-day stuff that comes up too, like helping shops stock back up on product when they run out of it, helping them with warranties, etc. Every day is different, which is pretty cool.
Where are you from and where do you currently call home?
I grew up in Salt Lake City at the mouth of Big Cottonwood Canyon, and I still call Salt Lake home today. Loc Dawg! I love it here.
How did you start snowboarding?
My dad started snowboarding in the late 80s and never skied again after that. He would hike this zone up Parley's Canyon and once Brighton started allowing snowboarders on the Milly Side he would ride up there. He sold an old Burton Performer to Dennis [Nazari] at Salty Peaks for store credit to get me my first board. I think I started riding Brighton when I was 6 and I've pretty much had a season pass there every year since then. My dad had every other Monday off so a lot of the time I'd ditch school and we would head up there and rip together. It was epic! When I was in 4th grade there was a day that the school took the entire grade skiing. I remember asking my teacher if I could bring my snowboard, she said that I couldn't, skis only. I was pretty bummed and remember going home and telling my dad about it. "I'll take the day off that day and we will go to Brighton. You're not a skier, you're a snowboarder," he said. HA!
At what point did you realize that you wanted to work in the snowboard industry?
When I was in school, about 14 years old, they had this day called "Job Shadow Day" where you went and worked at a business in the community for the day. I always went in to Milo and really looked up to Josh Roberts who ran the shop at that time (plus he lived in my parent's neighborhood) so I set it up at Milo. I'm pretty sure we checked in beanies all day in the back but I was so hyped on it! I thought all the shop guys were so rad and I knew that I wanted to work there some day. I remember when I was in 9th grade, Josh gave me some flyers to pass out at school for the Love/Hate & Moment of Truth video premiers that Milo was hosting and I was so hyped to be able to help out. I even got a copy of the Love/Hate DVD at the premiere as my payment for passing out the flyers, I was so psyched.
And how did you make that happen?
As soon as I turned 16 I got a job at Milo. I'm pretty sure for the first 6 months I only worked in the back room on "projects." Sweeping, cleaning, organizing, re-organizing, changing light bulbs, cleaning the bathroom, etc. To me, the job that I was doing there didn't matter, I was just hyped to be a part of the squad. I pretty much worked 20 to 40-plus hours per week at Milo throughout high school and college and eventually I ran the shop. I also helped some reps out part time where I could, but Milo was my main focus. I worked there from 2006 until 2015 when I took a job working with Josh Fisher and Four Horsemen Sales and now I rep for Burton, Roark Revival and The James Brand.
Who did you look up to in the industry for inspiration?
Josh, Benny, Cal, George, the dudes who made Milosport what it is today. My current boss is Josh Fisher, and the dude is an absolute legend. He also gave me my first free snowboard when I started working at Milo. Dave Graves, Shawn Gruenhagen, Mark Wakeling, Dave Downing, and there are so many more. I was and am fortunate to have a lot of really inspiring people to look up to.
What do you feel has been your biggest impact in your line of work?
I hope that somewhere along the way I have inspired someone to love snowboarding and skateboarding more than they did before. I had a lot of great people to look up to when I was coming up who made a positive impact on me, so if I could have that impact on someone, that would be tight.
What do you want to accomplish that you haven't yet?
At this point I'm so psyched and grateful to be able to do something that I genuinely enjoy and to work with people and brands that I love. As long as I'm on a career path and trajectory where I feel like I'm moving forward and I'm still able to snowboard, skateboard, surf, mountain bike, etc., I'll be hyped!!
Anyone you'd like to thank?
My parents, Mia, all the people I worked with at Milo. Josh Fisher. All the brands that I'm able to work with.