Thule Releases Retail Sales Training Program

July 25, 2003; Seymour, CT- Thule, the world leading manufacturer of sport racks and car carrying solutions, has released the third generation of its Rack-It Science (RIS) sales training program. Available online and on CD-Rom, Rack-It Science III incorporates video training demonstrations to help retail sales associates through the sales process, from greeting the customer to closing the sale. RIS III includes a companion workbook that follows along with the video tutorials and includes quizzes to test aspiring Rack-It Scientists on their rack knowledge upon completing the tutorials.

“Rack-It Science has been an integral part of our training of sales associates,” said Steve Doviak, Thule Marketing Manager. “The people on the sales floor have a great impact on customers buying decisions, and with Rack-It Science we hope to provide them with the tools necessary to sell more Thule racks.”

The Rack-It Science program was first introduced 5 years ago and has evolved from being product driven to a balance between sales techniques and product information. The video demonstrations break the sales experience down to 8 steps to help guide the associates through assessing the customer’s needs, presenting appropriate products, and closing the sale.

RIS III is the first of the series to have a companion workbook that guides the Rack-It Scientist-to-be through the program and reinforces the high points of the videos including Techniques to Learn and Questions to Learn. RIS III also includes a glossary of rack terminology and a section of Frequently Asked Questions.

Associates who complete the program are offered a choice of swag and those who earn their Rack-It Scientist diploma can purchase Thule product at a substantial discount off wholesale pricing. Stores whose associates have completed the program receive a window sticker to display that they are a Rack-It Science certified retailer and are identified as such in Thule’s online dealer locator at

Thule worked with Growth Cycle, the producers of the Selling Cycling series, to create Rack-It Science III. Thule sales representatives will distribute Rack-It Science III to their retailers to complement their dealer visits and clinics.

Thule, Inc., is a wholly owned subsidiary of Thule Holding AB, which is owned by the Swedish investment company EQT. Founded in 1942, Thule develops, manufactures, and markets load carrier systems for vehicle owners worldwide. Thule is the only major US manufacturer of car rack products, with 90 percent of Thule US products produced in the company’s Seymour, Connecticut and Chicago, Illinois facilities. Thule’s product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. For more information visit