The Park Wide Open Recap

Big Bear Lake, Calif., Monday March 8, 2004 — Big Bear Mountain Resorts(BBMR) is proud to announce the success of the first “The Park Wide Open”held at Bear Mountain Resort (Bear Mountain) and Snow Summit Mountain ResortFebruary 23 — March 2, 2004. “Three feet of fresh powder was not really whatwe had in mind for the Wide Open but you can’t knock a good thing, saidBrent Tregaskis, General Manager for Bear Mountain. All of the snow allowedBear Mountain to open 550 acres of canyon lands (Deer, Bow and Goldminecanyons) for the first time in 3-years adding backcountry riding to the listof good times taking place during the 9-day Wide Open event. The weather didcreate a few problems. The Pro/Am Pipe Jam and the Snowboarder MagazineSuperpipe World Record Event (look for the event to return next season) hadto be cancelled.

The Pro/Am Jib Jam, Night Jib Jam Thing, TransworldIndustry Day and the AFT Slopestyle and Superpipe events went off without ahitch, not to mention the many photo shoots and after parties. “We are verypleased with the outcome of the Wide Open. It exceeded our expectationsdespite weather issues and competition with other major events. The mainobjective of the Wide Open was to build a compelling park loaded with uniquesignature terrain features that would stimulate the creativity of riders andmedia into capturing some impressive action through photographs and film. Wesucceeded in generating a low pressure, fun and exciting atmosphere at theonly “All-Mountain Terrain Park” in the country and the industry came out infull support,” stated BBMR Assistant Marketing Director, Kim Hermon.

Over 500 ski and snowboard industry professionals including riders,retailers, manufactures and media made it to Big Bear for the Wide Open. Theword is out that Bear Mountain is now the largest and by far the mostwide-open compelling terrain park in the world. “We have already had severalrequests for photo shoot events as a result of the Wide Open. We have thedeepest snowpack in 6-years and expect to have plenty of snow well into lateSpring providing plenty of opportunity for any late-season and post-seasonspecial photo or film shoot set-ups,” added BBMR Public & Industry RelationsDirector, Brad Farmer.

Special thanks goes out to John Stouffer, Editor of Transworld SnowboardingBusiness, Pat Bridges, Editor of Snowboarder Magazine, and Todd Franzen of411 Snow for judging the Wide Open events as well as all of the professionaland amateur riders who made it to Big Bear. BBMR would also like to thankthe following companies/individuals for their support: Snowboarder Magazine,Transworld Snowboarding, Freeze Magazine, 411VM, Fox Sports, Fuel, Standard,Active Ride Shop, Red Bull, Burton, Mack Dawg, Grenade, Electric, DVS,Matix, Dragon Optical, Ambiguous, Sessions, Sole Tech, Academy, Air JamaicaVacations, Big Bear Vacations, Liquid Force,, 686,Fourstar, Vision, Y, LOW, Third Drawer, The Blindsiders, DJ Lamont, DrewCoalson, Nick Ciotti and everyone else that helped make the Wide Open #1 asuccess and ensure a place for The Park Wide Open #2 next season.

Snow Summit Ski Corporation owns and operates Big Bear Mountain Resortsconsisting of Bear Mountain Resort and Snow Summit Mountain Resort, locatedin Big Bear Lake, California and Sierra Summit Mountain Resort located nearFresno, California. For more information, please Big Bear Mountain Resorts is an equalopportunity service provider operating under a San Bernardino NationalForest limited use permit.###