The Machine Facilitates Savier/Salter Deal

Oceanside Ca, August 2004- The Machine Marketing & Design is pleased to announce that is has brought Gen-X Sports Inc., a wholly owned subsidiary of The Forzani Group Ltd. (FGL-TSX) and Savier a wholly owned subsidiary of Nike Inc together for Genx-X to License the “Savier” Trademark in North America.

“We are very pleased with our new relationship with Gen-X Sports Inc. and The Forzani Group Ltd.,” said Nick Stowe, Director Nike Subsidiaries and New Business. “We believe that Gen-X is the perfect partner to take the Savier brand forward.”

“We are very excited with the Savier license” stated Jamie Salter CEO of Gen-X. “Savier is an authentic skate shoe brand and Nike is a world class company.”

Travis Wood Co-Founder of The Machine stated “We had an idea that these two companies would work well together and when we heard the Savier license might be available we had to act fast. Savier is an edgy skate brand we felt confident that Gen-X could take Savier to the next level. This is just one of the many services The Machine offers”.

About The Machine

The Machine is an award winning Action Sports Marketing and Design Group based in Oceanside, California, a central hub of the Action Sports industry..

We are a brand development group that conceptualizes and executes creative solutions via print, web, marketing, and event promotion. Having over 30 years combined experience specializing in the Action Sports industry, we are able to provide clients with an insight into the minds of youth culture and how they directly influence the mainstream markets. Developing new and effective ways to communicate is what we thrive upon.

Our mission is to help clients grow their business through the use of creative marketing and expertise in Action Sports. We will ensure customer satisfaction through teamwork, timely service, dedication and integrity while maintaining a reputation for unmatched market experience and professionalism.

The Machine1s Design rapport includes: DC Shoe Company, Mattel, Sims Snowboards, Forum Snowboards, Special Blend Clothing, IMG, Target, Bonfire Clothing, Salomon Snowboards, Circa Footwear, Todd McFarlane, Transworld Publications, Bear Mountain Resorts and Allyance Clothing.

Visit us at to view our pdf portfolio. by phone contact Jason at (760) 433-7749 by email contact