The Familie Adds ASM Founders

“The Familie Just Got Bigger”

Carlsbad, CA, October 30, 2003- Action sports leading firm, The Familie, a division of Wasserman Media Group, has just announced the addition of Action Sports Management’s founding members, Bob Walker, Todd Hahn and Jimmy Button to its ranks. ASM was an Arizona based athlete management and action sports marketing firm, which was founded in 2001. With their move to The Familie comes an impressive list of 22 athletes that were formerly represented at ASM.

Bob Walker, former president of ASM brings his extensive knowledge of athlete management and marketing to his new role at The Familie. Prior to founding ASM, Walker served as president and founder of Global Sports Marketing and Events. For years, he has worked for clients such as Glaxo Smith Kline, Qwest, and Kyocera. Along with this, Walker has over ten years with the PGA and senior PGA Tour events in sales and marketing.

Jimmy Button, a former professional motocross rider, has worked in the industry as a rider and manager for over 20 years and brings his expertise in the field to The Familie. During his years as a racer, Jimmy earned 16 wins and 54 podium finishes. Button now serves on the board of the Road 2 Recovery Foundation.

Todd Hahn brings over 13 years of boardsport experience to The Familie thru his work in retail, consulting, and rep work. Prior to founding ASM, Hahn served as marketing director and retail division manger for Big and acted for six years as a national rep for World Industries. He has consulted for several action sport start- up companies before his work at ASM. Todd currently represents some of the top snow and skateboarders in the industry.

“We are extremely excited to have them join us,” Steve Astephen, CEO and Founder of The Familie said of the recent additions. ” With the addition of Button, Hahn and Walker, The Familie has continued to build a very strong business model as the premier athlete management, marketing, consulting and creative agency.”

Set to join the growing Familie roster are riders such as J. J. Thomas, an Olympic medal snowboarder and Kerry Getz, a champion X Games skateboarder. In the motocross division comes champion Tommy Clowers, Nate Adams a gold medallist and Ernesto Fonseca, champion supercross racer. For a complete list of athletes, please contact The Familie.

Recognized as a leading action sport agency, The Familie, a division of Wasserman Media Group offers an array of marketing services that include public relations, creative services, event marketing, licensing, trend research, promotions, and athlete management. For more information on The Familie and the services they offer, please contact Cristina Kown at (760) 602-6200 ext. 103 or email her at