The Block Teams With Campbell’s Soup

December 26, 2003, South Lake Tahoe, CA — Campbell’s portable, sippable, microwavable “Soup at Hand” is being served to BLOCK customers free of charge this winter. Various flavors are being offered such as Chicken with mini noodles, Mexican Style Fiesta, Pizza and New England Clam Chowder as well as others that can be seen on their website

The soup is served in a microwavable cup and is ready for consumption in less than 2 minutes. Perfect for the winter customer that is on the go at THE BLOCK.

“I was completely blown away that a company as large as Campbells would have the vision and foresight to be able recognize the needs of snowboarders at the Worlds First Snowboarder Hotel and then approach us with a plan. ” says Liko S. Smith, managing partner of THE BLOCK. “This is an excellent partnership for THE BLOCK, our customers will have a “Whoop Ass’ to get them started in the morning, “CLIF” bars to keep them going on the mountain and then a nice cup of hot Campbell’s’ “soup at hand” waiting for them when they get back” he says. “What could be more perfect?”

The partnership was arranged by THE FAMILIE, a premier athlete management, marketing, consulting and creative agency that also represents Marc Frank Montoya, the hotels founder. .

The BLOCK is a 50 unit snowboarder hotel founded by Professional Snowboarder, Marc Frank Montoya and veteran hotelier Liko S. Smith. Other partners include Professional snowboarders Travis Parker and Mikey LeBlanc, Burton Team Manager Dean “Blotto” Gray, Travis Wood of Sims Snowboards and Ethan Fortier of Technine . It is 1 block from the Heavenly Gondola in S. LakeTahoe. It currently has two second- story decks with exterior music, a rooftop hot tub, free high speed access and wireless terminals as well as complimentary CLIF BARS and Whoop Ass energy drinks for all guests upon check in. Amenities include cordless phones, CD players, XBOX and PS2 game consoles and coffee makers, refrigerators and room service. Sponsored rooms include FLOW Bindings, VIVID Video, Zoo York, Spy Optic, Jones Soda Co., MFM inc. Roxy, Sections, and Transworld Snowboarding Magazine. The hotel is located at 4143 Cedar Avenue in South Lake Tahoe, directly adjacent to Harveys/Harrahs Casinos and as well as the incoming convention center scheduled for 2005. Reservations can be made by calling 530.544.2936 or online at or Email is