In a government-conducted study of various types of retailers nationwide it was discovered that:

à'•96 percent of unhappy customers never complain to the service provider about rude treatment.

à'•90 percent or more who are dissatisfied with the service they receive will not buy again or come back.

à'•Each of those unhappy customers will tell his or her story to at least nine other people, and a significant percent of those unhappy people will tell their story to more than twenty people.