Spy Adds Reps, Euro Marketing Manager

(CARLSBAD, CA), December 17, 2003–Spy Optic, Inc. announces Ken and Ann Everaert as sales representatives for the Northwest US region. Two new reps have also been added to the company’s California team—Todd Madsen for Orange County and Chad Cadam for the Inland Empire.

The Everaerts manage a 6-person rep group and have previous eyewear experience with Arnette for 8 years and Version/Velvet for 1 year. In addition to Spy, the Everaerts currently rep Podium Distribution (DVS shoes, Matix clothing and Lakai shoes) and Paul Frank.

Madsen most recently was a rep for Arnette in Orange County and has extensive experience with Oakley. Cadam worked at Dragon since 1998 as both a regional rep and sales manager. Prior to Dragon Cadam worked at Active Ride Shop.

Says Spy’s Northwest Sales Manager Sean Fleuriau, ” I am excited to add Ken and Ann Everaert to the Spy sales team. With them aboard we’ve added a rep group that has extensive knowledge and experience in selling eyewear through the core market.” Fleuriau continues, “With this team in place we can ensure our Northwest dealers will have both better service and more frequent visits.”

We are very pleased to have two new California reps with such vast expertise in eyewear,” said Spy Southern California sales manager Brian Cassaro. “Todd Madsen’s sunglass and optical sales background combined with his Orange County roots make him the ideal match for his territory with Spy.” Cassaro continues, “Chad Cadam is an experienced eyewear salesperson and his knowledge of and proximity to the Inland Empire will allow him to visit his accounts very frequently to insure excellent service.”

Spy Optic has also announced that Xavier Mora has been hired for the newly created position of European Marketing Manager. Mora will take the post starting January 1, 2004.

An avid snowboarder and native of France, Xavier’s comes to Spy with recent work experience in marketing and communications in both actions sports and eyewear. Xavier’s most recent position was Brand Manager for Arnette.

As Spy’s European Marketing Manager, Mora will be charged with managing the daily operations of the marketing team while lending leadership and direction to the Spy brand throughout Europe. This position will ensure that Spy’s European marketing activities align with the direction of the Spy brand in the US. Mora’s position will work with both dealer direct countries and European distributors to build a new cohesive marketing platform.

“The clear reasons for his selection included his superior industry knowledge and experience in the European market,” stated Ron Perkins, Spy Europe General Manager. “In addition, Xavier shares the same vision for Spy and realizes that it is the best positioned eyewear brand in the action sports industry,” stated Perkins.

Spy fuses Italian produced, hand-made designs with southern-California action sport inspiration. Breakthrough advancements such as ARC(tm) Prismatic Polycarbonate lenses, Trident(tm) Polarized lenses, scratch resistant lens coatings, unique frame materials and designs, and the patented Scoop(tm) venting system, continually vault SPY Optic above and beyond the competition. Scoop(tm) Technology is patented by SPY Optic; US Patents: 5,610,668, 5,898,468, 5,801,805, 6,050,684 & Des. D397,133.

For more information, please contact: Jessica Trent Nichols, 760.804.8420 x 1158 or jessica@spyoptic.com.