Smith Releases Three New Sunglass Styles

KETCHUM, Idaho, April 8, 2004 — Smith Optics is pleased to announce three new creations to its growing sunglass line. The classic Copa, the Hollywood-esque Bauhaus and the intellectual Maven will all be available by late April, 2004.

The Copa is the updated successor to Smith’s significantly popular Burnside model. The smooth contours and decidedly classic styling of the Copa sculpt an unbelievably comfortable style piece in the Smith Optics lifestyle series. Constructed with Smith’s patented Tapered Lens Technology"¢ and Techlite"¢ Glass Lenses, the Copa provides the clearest vision available on the market. As with all Smith sunglasses, the lenses provide 100% UVA and UVB protection. Wire core adjustable temples encased in beautifully crafted handmade frames provide the comfort and quality one expects from a Smith sunglass. Additionally, the Copa will be offered with Horizontal Glare Reduction"¢ filtered polarized lenses, reducing glare by 99%, enhancing visual acuity and reducing eye fatigue. Colors offered are black and dark tortoise at $70.00, and polarized versions are also available in black and dark tortoise at $125.00.

Of the latest offerings in Smith’s Street Series, the Bauhaus is by far the most “rock star of the bunch. Oversized design creates excellent coverage to protect the face from unwanted UV exposure, while slick details and a hand-crafted Acetate frame define the wearer’s style. Optically-corrected scratch-resistant nylon lenses provide 100% UVA and UVB protection and a comfortable fit. The Bauhaus is available in black and dark tortoise at $70.00 and brown stripe with a gradient lens at $80.00. Additionally, a polarized model will be offered in black at $99.00.

Last but not least, the Maven is available for those who are unafraid of intellectual fashion. A modernized replacement of Smith’s scholarly Analyst, the Maven takes mod styling and rectangular frame design one step further. Optically corrected CR39 lenses match precise optical clarity with fashion sense, while the handcrafted frame and adjustable wire core temples exemplify quality and comfort. Frame colors include black and brown stripe at $70.00 and rose stripe with a gradient lens at $80.00.

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit