Smith Optics Appoints Blair Clark Senior VP of Sales

KETCHUM, Idaho, September 24, 2003 — Following three successful years as vice president of sales for Specialized USA, Blair Clark has accepted a position as senior vice president of sales with Smith Optics, effective immediately. Clark will be responsible for the company’s global sales vision and strategy.

“The whole Smith team shares my excitement and would like to welcome Blair,” said Ned Post, president of Smith Optics. “Blair will bring strong leadership to the Smith sales equation and will add a strategic and tactical component to the team. His vast experience, creativity and organization are going to be instrumental in the future success of the company.”

While Clark will contribute to Action Optics, Carrera and the company’s other private label brands, his primary focus will be on the Smith brand and its eyewear business domestically and worldwide. He will lead the company in the development of a sales vision and strategy, oversee sales forecasting and identify and pursue new market opportunities while enhancing sales plans and programs for all areas of business. Clark replaces Vince Baertschi who retired earlier this year. Clark will be making his first tradeshow appearance with Smith Optics at Interbike next month.

Clark comes to Smith Optics with an extensive professional background. Coincidentally, Clark and Ned Post, president of Smith Optics, worked together as a successful team eleven years ago. Throughout his career, Clark has gained a wealth of experience. He was a key element in the dramatic turnaround of his division at Specialized and led the US division to record levels of sales and profitability. He helped the company upgrade their staff, raised customer service levels and increased its overall business. Prior to that, Clark was President of at Giro Sport Design/Bell Sports where he successfully introduced developed new product categories including wintersport helmets and implemented new manufacturing strategies to increase profitability.

“I have always wanted to return to work for Ned and I’m more than excited for the opportunities that lie ahead,” said Clark. He added, “I’m also excited to make the move to Ketchum with my family. It is a magic place to raise our kids, where the schools are better and the skiing is exceptional.”

Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit