Smith Integrates Action Optics


Ketchum, Idaho, August 10, 2004 – Effective immediately, Smith Opticswill integrate a polarized collection of eyewear by subsidiary companyAction Optics into its polarized sunglass offering. The new collectionwill increase Smith’s market position and presence in the polarizedeyewear market. Smith’s Action Optics division is the market leader inspecialty fly-fishing eyewear, producing premium-quality polarizedsunglasses for over 20 years.

“The combination of Action Optics users’ brand loyalty and theinternational recognition of the Smith brand will provide us with a verypowerful and efficient market presence,” said Ned Post, president ofSmith Optics.

The transition of Action Optics models into the Smith line will occurover the final quarter of 2004, with a select grouping being availableto Smith dealers in January ’05.The Action Optics brand launched 20 years ago with an all-polarizeddebut line that featured the first polarized photochromic sunglasses.Quickly establishing itself as an innovator in the marketplace, ActionOptics became a part of the Smith family in 1993. Known for its superiorquality products and the broadest offering of polarized lens optionsavailable, including advanced glass lens and photochromic technologies,the Action Optics collection will complement and broaden the existingSmith Polar offering.

Based in Sun Valley, Idaho, with a Southern California office located inSan Clemente, Smith Optics, Inc. was founded in 1965 with the creationof the first goggle featuring a sealed thermal lens and breathable ventfoam. Today, Smith is as well known for its diverse line of fashion andperformance sunglasses as it is for its goggles. From Smith’sdistortion-free TLT Optics to the versatility of the InterchangeableSeries, with its patented, interchangeable lens system, the devotion toexcellence, innovation and style is what has made Smith goggles andsunglasses the choice of action-sport athletes worldwide. Smith productsare sold in more than 50 countries through sporting goods and specialtystores. For more information visit