KETCHUM, Idaho, January 6, 2004 —Smith Optics is thrilled to announce its alliance and partnership with creative workshop Nemo Design effective immediately. Nemo will consult and design all visual materials pertaining to Smith Optics, including advertising, catalogs, and point-of-purchase materials. The design group will also advise on marketing and branding strategies.

Kerry Marumoto, Senior Vice President of Smith’s Marketing department says, “Smith Optics’ heritage began in ski, but the company has grown to be a competitive and respected eyewear brand in the action-sports community as well as in the outdoor markets and beyond. Joining forces with Nemo Design will be a mutually beneficial partnership allowing both companies to grow further and explore new territories in marketing, branding and design.

If one is unfamiliar with Nemo Design, you may be surprised at the company’s diversity of work. Based in Portland, Oregon, Nemo has its roots firmly planted in action sports. Their curiosity and desire to create has pushed them to bridge the gap between print, product graphics, consulting, packaging, motion graphics, photography, and web design. Nemo views all projects with a holistic eye, exploring the brand first, then applying the truths about the brand to its visual communications.

“We feel the synergy between the Smith crew and Nemo will prove to be outstanding, states principal Trevor Graves. “Their products reflect their passion, it gets us fired up. We feel very fortunate to work with them.

Based in Sun Valley, Idaho, with an auxiliary Southern California office located in San Clemente, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit