Smith Adds Optics Vet To Staff

Christine Gould Joins Smith from Action Optics –

KETCHUM, Idaho, December 23, 2002 – Smith Sport Optics has hired Christine Gould to fill the position of Marketing Resource Manager in the company’s Ketchum, Idaho headquarters. Gould joins Smith from outdoor eyewear brand Action Optics, and brings with her six years of sales and marketing experience in the optical field.

Gould will report to Kerry Marumoto, Sr. Vice President of Marketing, and will be responsible for a range of functions including management of trade show logistics and development of materials for display and POP. She will also oversee Smith’s line of accessories, including t-shirts, caps, sweatshirts and more, from development to production.

While at Action Optics, Gould served in a similar capacity, handling tradeshow and consumer events, public relations efforts and development of materials for display, POP and sales. In addition to her experience in the optics field, Gould has been actively involved in the outdoor and retail industries for more than a decade.

Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith products are sold worldwide in more than 50 countries through sporting goods and specialty stores. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. For more information visit