SmartWool Partnership With Vail Resorts

SmartWool is the “Official Sock” of Vail’s Premier Resort Family

STEAMBOAT SPRINGS, CO (November 18, 2003) -- SmartWool is pleased to announce a multi-year partnership with Vail Resorts, designating SmartWool as the “Official Sock” for many of the top ski areas in the country: Vail, Beaver Creek, Breckenridge Resort, Keystone and Heavenly Ski Resort.

“Trying is truly believing when it comes to Smartwool products,” said Michael Imhof, Director of Strategic Alliance for Vail Resorts. “Smartwool socks are dynamic, functional, reliable, very warm when you need them to be and always comfortable no matter what your athletic endeavor. We pride ourselves on always partnering with the pinnacle and leader within each Strategic Alliance category we embrace. We hit the mark with Smartwool and we are indeed proud to have them as a partner.”

The SmartWool logo will appear on Vail Resorts promotional and marketing materials including their trail maps, grooming reports, websites and various Resort brochures. Paying homage to their ski racing roots, SmartWool will have a sponsorship presence at the 2003 Chevy Trucks “Birds of Prey” World Cup Downhill Races.

SmartWool will also provide a complimentary pair of ski or snowboard socks to select first time skiers and snowboarders at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Vail Resorts programs like “First Time Skier & Rider” and “Learn to Ski & Ride”allow first-time skiers and snowboarders the opportunity to start out on the ‘right foot’ with a cozy pair of SmartWool socks. With both companies providing opportunities and gear for year-round recreation, SmartWool socks will also become part of Vail Resorts summer activities, including hiking, biking and golf.

“This is a great opportunity to educate active consumers about the superior performance and comfort of SmartWool products,” said SmartWool President Chip Coe. “We are thrilled to work with a world-class organization like Vail Resorts to enhance their guests experience.”

Vail Resorts, Inc. is the leading mountain resort operator in the United States. The Company operates the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, Heavenly in California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company also holds a majority interest in Rockresorts, a luxury resort hotel company with 10 distinctive properties across the United States. Vail Resorts Development Company is the real estate planning, development, construction, retail leasing and management subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is

Nothing can compare to SmartWool for the ultimate in performance, comfort and easy care. SmartWool is superior at vaporizing moisture, controlling temperature and odor, and is guaranteed not to itch or shrink. It’s also a natural, renewable resource that illustrates the design genius of evolution. To make SmartWool apparel, base layers, gloves, socks and accessories part of your wardrobe, find a dealer online at or call 1-800-550-WOOL. For more information on SmartWool contact Shannon Brooks at Stanwood and Partners Public Relations, 307-733-1514.