SmartWool Names New President

STEAMBOAT SPRINGS, CO (July 30, 2003) – SmartWool Corporation, the leadingsupplier of performance wool-based products to the specialty outdoormarketplace, is pleased to announce the promotion of Chip Coe to President.

Coe joined SmartWool in 2000 as the Chief Operating Officer. In his positionas President, Coe will continue to oversee the strategic planning forSmartWool as well as the day-to-day operations for the company.

“Chip has successfully been running the company as the COO for severalyears,” said Ken Fox, Chairman of the Board. “This promotion is inrecognition of Chip1s commitment to SmartWool, his performance to date, anda reflection of the Board Of Director1s confidence in his ability.”

SmartWool products are made from the finest grade of New Zealand Merino wooland guaranteed to be “itch and shrink free.” The SmartWool line includesmulti-sport socks, base layers and accessories for cycling, running, hiking,golfing, walking, skiing, snowboarding, hunting or just relaxing.

Nothing can compare to SmartWool for the ultimate in performance, comfortand easy care. SmartWool is superior at vaporizing moisture, controllingtemperature and odor, and is guaranteed not to itch or shrink. It1s also anatural, renewable resource that illustrates the design genius of evolution.

To make SmartWool apparel, base layers, gloves, socks and accessories part of your wardrobe, find a dealer online at or call 1-800-550-WOOL.