MCLEAN, Va. (January 8, 2003) ?  The final countdown has begun for the 2003 SnowSports Industries America (SIA) Show which will host over 400 suppliers from the winter sports industry at its new home, the Mandalay Bay Convention Center. This year’s show features multiple added-value events, in addition to a busy party schedule including: the Big Game Bash on Super Bowl Sunday, opening night festivities, awards celebrations and a host of winter athletes networking with attendees. Ninety-two new exhibitors will join 320 returning companies displaying over 1,000 brands when the Show opens its doors January 27-30, 2003, in Las Vegas.

“From the day we left the Las Vegas Convention Center last year, we have been working almost 24/7 to make this show the pre-eminent trade show for winter sports retailers,” said David Ingemie, SIA president. “With a new venue and a number of value-added activities available to 20,000 snow sports professionals, staying home is no longer a valid option.”

Parties, Food, Beer and Hummers

Highlights for work hard/play hard industry professionals include: the Big Game Bash on Jan. 26th, 6-10 p.m., to enjoy the Super Bowl courtesy of Atomic and Sam Adams beer; a free Opening Morning Continental Breakfast on Monday, Jan. 27th, sponsored by Fischer Sports USA; an Opening Night Party hosted by Hooked on the Outdoors at the House of Blues featuring Pennywise; and on Day Three, SIA and the Cross Country Ski Areas Association (CCSAA) will sponsor a free Brats and Beer lunch to jump start the National Nordic Test Series that begins at Copper Mountain, February 4-6.  Shamrock Farms will sponsor a daily Milk and Cookies Bar at 2:30 pm in the Snow Monster’s booth. 

For a third year in a row, Powder Magazine’s Reader and Video Awards returns to the show celebrating the sport’s top athlete and ski videos on Jan. 28, at the Hard Rock Casino. This invitation-only event will be emceed by the legendary Greg Stump. 

W.L. Gore & Associates will unveil its specially-designed GORE-TEX® Hummer before it visits a dozen ski resorts this season (including, of course, Gore Mountain in upstate New York).  

Easier Navigation and Retailer Tools

“This year, we have taken a number of steps to make the navigation of the show smoother,” continued Ingemie. “For instance, SIA is teaming up with Snow Monster’s creator, Jack Turner, to make it easier for buyers to find exhibitors displaying children’s products.  A three-foot-long stuffed animal snow snake, one of the Snow Monster’s mascots, will be prominently displayed inside the booths of exhibitors that offer products for children. For buyers in search of rental gear, Rental Alley, showcasing downhill and snowboard gear, and Nordic Exchange, displaying the latest in cross country gear, are centrally located for easy access.”

Finally, MasterFit University returns to the show for its annual Bootfitting Clinic on Jan. 28th providing all the necessary tools to enhance the customer’s bootfitting experience.

Cyber Heaven, Fashion Shows and A Trip Down Memory Lane

Attendees also get more bang for their buck with Free Morning Coffee daily at one of two ever-popular Cyber Cafés, a meet and greet with some of the best athletes in winter sports, fashion shows, a glance at the 100-year history of skis in the popular Rossignol Ski Museum, sponsored by Hellmann Worldwide Logistics and more.  For the most up-to-date details on events at the show, log onto   


SnowSports Industries America (SIA) is the national, not-for-profit, member-owned trade association that represents snow and winter sports outdoor companies. SIA produces the SIA SnowSports Show, the largest trade show and gathering place for the snow sports industry. Proceeds from the SnowSports Show fund market development programs for all snow sport disciplines. SIA also annually produces more than a dozen industry research studies. For more information, check out