Sometimes, the numbers are a big part of the story. Attendance at the 1995 SIA Show in Las Vegas was up 25 percent and broke all previous records. A total of 9,070 retailers from 3,585 shops converged on the show this year.

1994 Versus 1995 1994 1995Total Attendance 22,800 28,000Media Attendance 433 513Snowboard Exhibitors 200 350Total Exhibitors 705 810Exhibit Square Footage 390,000 466,500

More 1995 FiguresCanadian Shops 220Japanese Shops 216Australian Shops 37Swiss Shops 19New Zealand Shops 19Italian Shops 15Korean Shops 15