Five snowboard retailers, one from each of five regions of the country, were named retailer of the year at the 1995 Ski Industries America Ski, Snowboard, and Outdoor Sports Show in Las Vegas. The awards were based on a shop’s contribution to the growth of snowboarding, promotional and marketing techniques, and success in the snowboard market.

The winners were Southern California’s Val Surf in the Far West, Aspen’s Alternative Edge in the Rockies region, Alternative Bike & Board in Minneapolis from the Midwest, Burlington’s B Side in New England, and Scotch Plains, NJ’s Out of Bounds in the East region.

Winning shops are able to use the SIA Retailer of the Year logo on all printed material, and are invited to sit on an SIA advisory panel for the 1995¿96 season.