Three new directors represent snowboard, freeride and apparel sectors

LAS VEGAS (January 30, 2003) – A new chairman and three directors were elected to the SnowSports Industries America board of directors this week at the association’s annual meeting in Las Vegas. The meeting was held in conjunction with the 2003 SIA SnowSports Show at Mandalay Bay Convention Center. Dick Leffler, president of Nils, Inc. was elected chairman. Bill Post, president of Sport Obermeyer, Johnny West, division manager of O’Neill and Amy Carey, general manager of Coalision (distributor of Orage, Laikus and Siver Cartel) were elected board members.

A board member since 1985, Leffler was appointed to serve a one-year term. He recently served as chairman of the association’s trade show committee and was instrumental in repositioning the SIA trade show as the snow sports industry’s kick-off show. “Part of my mission as the new chairman is to produce a show that is meaningful for all segments,” stated Leffler. “Every year we hope more and more people will understand why this show needs to be in January and our intent is to make it work for every facet of the industry.”

“I am excited and honored to be a member of the board,” noted Post. “These are dynamic times for our industry and by serving as a director I intend to help grow the industry as a whole.” Representing the freeride segment of the industry, Carey stated, “The growth of freeride parallels that of snowboarding and it is an important sector to have a voice on the association’s board,” stated Carey.

A vital player in the snowboard industry, West noted, “I am stoked to be a member of the board and I hope to bring the industry to the next level by serving in this capacity.”


SnowSports Industries America (SIA) is the national, not-for-profit, member-owned trade association that represents snow and winter sports outdoor companies. SIA produces the SIA SnowSports Show, the largest trade show and gathering place for the snow sports industry. Proceeds from the SnowSports Show fund market development programs for all snow sport disciplines. SIA also annually produces more than a dozen industry research studies. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, Email: