SIA Day 1 Wrap-up

MCLEAN, Va. (January 27, 2004) – Go-go girls, loud music, beer and streaming video – it must be the SIA.04 SnowSports Show. Day One at the SIA.04 Show ended with a bang as over 3,000 attendees gathered at the Mandalay Bay Convention Center for the party of the century – the 50th Anniversary Celebration. Attendees were greeted by music from their favorite decade: 50-60’s; 70s; 80s; and 90s-current, along with compilation videos of winter sports indicative of the decade all while being entertained by dancers donning the various apparel fashions from each decade. SIA Chairman Dick Leffler addressed the crowd with welcoming remarks while industry veteran Jackson Hogen emceed the event throughout the evening.

As fashion was ever present at this year’s opening party, it only seemed fitting that the winner of the first annual student fashion design contest, sponsored by SIA and the Fashion Institute of Technology (FIT), be chosen. Shannon Adam, a student of the Outerwear and Performance Apparel Design Course at the Fashion Institute of Technology in New York City, was named winner of the student design contest.

The energy on the show floor was ever present as Day Two got an early jump start with a standing room only breakfast presentation entitled “Powder Puff Girls to Powerhouse Consumer: Marketing Snow Sports to Teenage Girls” presented by Alisha Kolski, president of AMP Insights and sponsored by the Outdoor Industries Women’s Council. Attendees were enlightened on how to market to this unique sector of the consumers with special messaging. Meanwhile, over 200 industry alumni gathered onsite for an alumni breakfast while reminiscing about the old days. Industry luminaries such as Jim Woolner, Doug Campbell, Bill Danner, Stuart Keiller and Leffler addressed the attendees Aimee Des Roches, daughter of the recently deceased and former SIA President, Doc Des Roches, was on hand to accept a Linda Roberts original portrait of her father. An alumni reception is planned for later in the evening as old friends gather to reminisce about the industry past.

Throughout the day, word in the aisles is the show has been extremely busy as exhibitors are booked solid with retailer appointments. Chris Chapman of Betty Rides commented that their booth “has seen action nonstop all day with multiple appointments and the energy is definitely back at the SIA Show.” The local WB affiliate was also on hand to capture the excitement as they perused the show floor looking for the latest in winter sports fashion and product specifically tailored to women.

Several events are on tap for the evening including various exhibitor parties along with the famed Salmon and Aquavit Reception in Nordic Village. Aspen / Snowmass will present the ESPN X Games Live tonight. Also joining the party scene will be the “Great Debate” with Glen Plake, Mike Hattrup and Craig Dostie in Telemark/AT World and presented by Telemark Skier. The evening will explode with the Session sponsored OVER IT party with musical group Social Distortion taking place at local hangout, The Beach.

– SIA –

Vibrant and proactive, SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. Celebrating its 50th Anniversary, SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, E-mail: siamail@thesnowtrade.orgContact: Christy Chalouxchristy@highcascade.com541-389-7404