Rad-Air Names Roces U.S. Distributor

The innovative Swiss brand Rad-Air Snowboards has announced a distribution agreement with Roces in North America.

“Roces is a good partner for us,” says Rad-Air’s International Sales Manager Harry Gunz. “They understand the lifestyle of our customer, their reps have relationships with many the shops, and they operate a very solid distribution company.”

Roces, located in Peabody, Massachusetts, concentrates on inline and ice skates, and had previously distributed cross-country ski products. “This is clearly a better fit for us,” says Roces President Keith D’Entremont. “We know the winter business and look forward to developing the Rad-Air brand in this market.”

The Rad-Air brand dates back to the 80s and has been responsible for some of the fundamental innovations in snowboard development. “We always look for a way to improve a board and over the years we’ve proven to understand the sport,” says Gunz.

The brand introduced asymmetrical sidecuts, the first tanker (longboard), the first 2M honeycomb board, and the industry-standard 4X4 insert pattern. Despite this, the brand is not widely known in North America. “We had some bad luck with distributors in the past,” says Gunz, “which prevented us from developing a presence in the market.”

Rad-Air is well-known in the European markets, and sponsors a number of team riders including Reto Lamm, Daniel Sappa, and Dani “Kiwi” Meier.

Reps will include Brent Watterson in the Pacific Northwest; Roland Salazar in Northern California and Nevada; Mike Morley, Tony Caracoza, and Michael Tebrich in Southern California, Nevada, and Arizona; Steve Swenson in the Midwest; Dennis Naughton in the Southeast, Rich Fredericks in New Jersey and New York City; Jack Irvin in New York State and Pennsylvania; and Jim Rockett in New England.

For more information, call Roces at: 1-800-770-8750.