Pro Snowboarder Tom Flocco signs with W Helmets

CLEVELAND, Ohio ? W Helmets, the manufacturer of the most protective helmet on the market, announced this week it has signed professional snowboarder Tom Flocco to its list of sponsored athletes.

Based out of Salt Lake City, Utah, Flocco notched top placements in major 2001 and 2002 big air competitions, including the Vans Triple Crown of Snowboarding and the Chevy Truck U.S. Snowboard Grand Prix. Earlier this month, Flocco also competed in the finals at the 2003 U.S. Snowboard Grand Prix in Mt. Bachelor, OR.

Flocco said he?s particularly appreciative of the protective qualities of W Helmet?s proprietary Zorbium? Foam. Zorbium? absorbs twice the twice the impact the EPS and EPP foams used in most helmets.

?Other riders have asked me what I think about my helmet. I tell them it’s comfortable and it doesn’t throw off my mental state when I ride.  I like to express my style and my W helmet has the look I want.  It feels like it’s not there but after looking at the materials used to make it I know that it’s giving me maximum protection,? Flocco said.

Flocco has been busy already had a busy season with the helmet. ?I?m working all winter with DFS productions for their new 16mm snowboard film “Truckin?” which will be released in September.  There will also be a one hour long show on Fox Sports representing the making of “Truckin?.”  I have already competed in the Vans Triple Crown at Breckenridge, the Grand Prix at Breckenridge and the Grand Prix at Bachelor. I will be at SuperPark at Breckenridge in April,? said Flocco.

In order to absorb energy, most foam helmets must receive a blow hard enough to crack the foam, which is how they absorb energy. Zorbium? Foam, on the other hand, compresses varying depths following different amounts of force and then rebounds. This allows the entire thickness of the foam to absorb the energy and return to its original state, making W Helmets the only true multiple-impact helmet on the market.

?Given the technological advances offered by Zorbium? Foam, it?s no surprise that big air competitors like Tom want to ride with our helmets,? said Tom Schrepferman, Vice President of Sales and Marketing for W Helmets. ?We think that with advances in today?s snowboarding and skiing equipment, which allow professionals and recreators to go faster and jump higher, they deserve a similar leap in helmet technology.?

W Helmets? and Zorbium? Foam, produced by Team Wendy, LLC, in Cleveland, Ohio, are designed and engineered to address the need for a multi-sport helmet that offers the highest possible level of protection against head injuries as a result of action-sport accidents. Zorbium Foam?, the most significant technological advancement in helmet safety in over 30 years, is a true multiple-impact foam that absorbs more energy upon impact than EPP, EPS and other foams used in many helmets today. W Helmets were developed as a legacy to Wendy Moore who died as the result of a traumatic brain injury sustained in a skiing accident.  For more information or to purchase a W Helmet, go to .