This season most manufacturers are using the standard point-of-purchase items¿banners, large window stickers, and shop posters¿to help lure customers to their products in a store. Some have even gotten more creative. Here are a couple of examples of the not-so-regular promotional items being offered:
Airwalk: technical shop poster explaining how to fit boots.
Bonfire: education package including a video describing the clothing from technical features to materials. Also included: sales information and tips about selling, advertising suggestions, and much more. Extra bonus¿the box that this all comes in can be transformed into a hanging mobile.
Burton: a pad of posters, big plastic shelf tags explaining the product and the rider who influenced the product, open/closed sign for the front window, and an inflatable snow globe (you’ll have to see this one to believe it).
Deep: cardboard displays and Devil Girl logo mobile.
Joyride: SPRAY ‘zines, doormat.
Lamar: floormat, clock with an action photo, and a catalog holder for the counter designed from their spherical logo.
Nitro: dealer support with a technical manual for retailers.
Palmer: life-size cardboard cutout of Shawn Palmer.
Ride: urine strainers.
Swag: Swag Mag, 3-D signs.
Twist: sixteen-piece cylindrical sunglass case with a lock on back. Space in case to insert new graphics regularly.