Piva Co Announces New Marketing Administrator

Seattle, Washington, May 21, 2004 — Piva Communications Inc. is proud to welcome Chrissy Coffinger as the new Marketing Admin. As Marketing Admin, Chrissy will help with the PR, marketing, and team relations for all three brands under the Piva Communications Inc. umbrella- Northwave Snowboard Boots, Drake Bindings, and Bakoda Design Logic Accessories.

Chrissy has been a part of Northwave North America for the past three years and worked in the Customer Service department managing the Northeast, Northern California and Midwest territories. Prior to Northwave she worked for 4 years in sales and management at Peter Glenn Ski and Sports in Mesa, Arizona.

CEO for Piva Co. Dane Hjort had this to say about Chrissy’s addition to PCI: “It’s great to have Chrissy become a part of the marketing team- she’ll contribute a lot of great ideas, and her experience with the brands and snowboarding are a huge asset. Definitely stoked to have her onboard!

Chrissy has had her attention on Piva Communications Inc. since her start at Northwave and is stoked to get involved: “Since becoming a part of the Northwave team, I have had complete interest in the marketing/product aspect of the industry. I am truly thankful to have this opportunity to develop and grow with Piva Co.

Northwave’s US East Coast Sales Manager Dan Stanilonis worked directly with Chrissy for the past three years, and is pumped for the promotion: “Chrissy’s always had an interest in the marketing side of things, so this is a good move for her and Northwave as a whole- she’ll create a great connection between sales and marketing.

As the creative force behind Northwave Snowboard Boots, Drake Snowboard Bindings, and Bakoda Design Logic, Seattle based PIVA Communications provides innovative product design, progressive promotions, and management of an international “A List band of team riders. PIVA CO. brings together performance products and global marketing, raising the bar in the snowboard market.