Paul Mitchell American Snowboard Tour’s 12th Season

Sherman Oaks, CA – The Paul Mitchell American Snowboard Tour (AST), the nation’s longest running professional and amateur snowboard tour will return to the slopesof premier resorts in the western U.S. in 2002 with three events. Presented by JanSport backpacks, the American Snowboard Tour features the world’s top snowboarders competing in Half-Pipe, Big Air and Parallel Giant Slalom disciplines.

The Paul Mitchell American Snowboard Tour will visit three premier resorts including two new locations in 2002. The first event will take place February 2 & 3 at Sugar Bowl Resort near Lake Tahoe, CA. The Sugar Bowl event will feature half-pipe on Saturday and a Parallel Giant Slalom Sunday. The AST will then travel to Steamboat, CO February 22 – 24. Steamboat event will offer Parallel Giant Slalom competition on Friday the 22nd with half-pipe on Saturday the 23rd and a Big Air contest on Sunday the 24th. The Steamboat AST event will be held in coordination with the USSA Western Regional Snowboard championships, offering competitors the opportunity to compete in both events. The AST will finish it’s 2001 season at Big Bear Mountain, CA in Big Bear Lake, CA on March 2 & 3. The Big Bear Mountain event will feature a Super-pipe competition on Saturday the 2nd and Big Air on Sunday the 3rd. The AST Big Bear Mountain event will be held in conjunction with the Salomon “Oasis” demo tour offering free demo’s of the latest Salomon snowboard and ski’s.

Riders will compete for nearly $100,000 in prize money, a 25% increase over last season as well as the “Paul Mitchell Cup” which awards direct entry into the U.S. Nationals in April and an invitation to the 2003 Winter X-Games. The Paul Mitchell Cup will be awarded to the overall men’s & women’s half-pipe champions from the American Snowboard Tour and the Paul Mitchell Board Frenzy tour. The AST events are sanctioned by the United States Snowboard Association and are “Continental Cup” level FIS events, the highest rating available in North America. The AST is be open to all competitors but requires a USSA membership to compete.

The Paul Mitchell American Snowboard Tour has been the training ground for many of America’s top professional and Olympic snowboarders for more than a decade. Rider’s who have cut their competition teeth on AST tour include world cup champion Tricia Byrnes, Olympic Bronze medalist Ross Powers, JJ Thomas, Keir Dillon and 2001 X and Gravity Games champion Danny Kass. The AST will continue to include snowboard alpine disciplines at selected events.

This season, the American Snowboard Tour will be televised in five episodes of “Core Culture,” a 30-minute alternative sports program on Fox Sports Network, Showtime and Extreme Sports Channel. “Core Culture” airs Tuesdays at 4:00 pm and repeated at 1:00 am the same day. Check local listings for specific airdates. Core Culture is also distributed to more than 138 countries and 600 million subscribers worldwide.

The American Snowboard Tour is proud to welcome back Paul Mitchell Professional Salon Products as the title sponsor of the AST for it’s 12th consecutive year. Additionally, JanSport backpacks returns as the presenting sponsor for the fifth straight year along with Optic Nerve eyewear, Stagg Chili and Dryve Snowboards for their second seasons. The AST is also excited to announce the addition of Official X-Box Magazine as a co-sponsor for the 2002 season and will announce additional sponsors in the coming weeks. For additional information or registration materials for the 2002 Paul Mitchell American Snowboard Tour, call the AST office at (818) 385-1439 or check out the new website at (Beginning December 9)

2002 Schedule

February 2 & 3 Sugar Bowl Resort
Saturday, Feb. 2 – Half Pipe
Sunday, Feb. 3 – PGS Registration Open
Friday, Feb. 1 February 22 – 24 Steamboat, CO Friday, Feb. 22 – PGS Saturday, Feb. 23 – Superpipe Sunday, Feb. 24 – Big Air Registration Open Thurs, Feb. 21 March 2 & 3 Big Bear Mountain

Saturday, Mar. 2 – Superpipe Sunday, Mar. 3 – Big Air Registration Open Friday, Mar. 1 AST Contact: Ph. 818-385-1439 Fax 801-729-0203