Premier Mountain Resort Hires Manager to Execute Outreach Initiatives

PARK CITY, Utah – (June 20, 2003) – Park City Mountain Resort today appointed Krista Rowles to the position of public relations manager. Rowles brings strong strategic communications skills and a broad depth of knowledge in the public relations industry.

“I am honored to be joining the Park City Mountain Resort team. The Resort’s community roots and unique environment is precisely what I’m looking for to dedicate my skills,” said Rowles. “I look forward to helping the Resort continue service to their customers and the community.”

Prior to joining Park City Mountain Resort, Rowles represented a broad-spectrum of clients during her tenure at Coltrin & Associates, a public relations agency. Most-notably, Rowles traveled across the country with the Salt Lake 2002 Olympic Torch Relay, serving as a media coordinator and acting as the primary contact for journalists in virtually every market within the United States. Rowles’ work with the Pentagon and New York Transit Authority in organizing memorials for September 11th victims and heroes was seen in media outlets such as CNN, Nightly News with Tom Brokaw, The Today Show, USA Today and numerous others.

“Krista’s track record in disseminating messages to the public and managing community programs is invaluable. Her experience will compliment the Resort’s mission to be a top 10 resort in North America,” said Julie Hopkins, director of marketing & sales for Park City Mountain Resort. “This appointment is consistent with the company’s growth strategy to build a team of employees that reflect the quality and values built here over the past 40 years.”

As Park City Mountain Resort’s public relations manager, Rowles is responsible for local and national media relations, supporting the marketing and sales teams in promoting community relations and positioning Park City Mountain Resort as a premier mountain resort destination. She will be replacing Michelle Palmer who has been appointed Associate Director of Sales at Sundance Resort.

Park City Mountain Resort, located just 37 miles from the Salt Lake City International Airport, is consistently rated as one of the top ten ski and snowboard resorts in North America by the readers of Ski Magazine and is currently ranked as Utah’s industry leader in skier/rider visits.