Palmer Launches New Line at SIA

Portland, OR (January 20, 2004) Shaun Palmer and his partner Marty Carriganhave a lot to be smiling about these days! With the release of the SIARetail Audit for the period ending November 2003, Palmer Snowboards haslanded in the number 5 spot. “Five years ago, we weren’t even on page threeand now right at the top of page one,” Carrigan beamed from his office inColorado.

“We would like to thank our current dealers for believing in us as a brandand supporting our sales. We are very proud to be in such a position withexceptional products for the consumer. Palmer is focused on specialtyproducts for specialty shops and has concentrated on the high end,”Carrigan continued.

Palmer is currently sold in only 35% of the specialty stores reporting and40% of price points in the market which even makes this news more exciting.The 3% jump in sales represents the largest momentum of any snowboard brand.

Palmer has innovated many products to snowboarding including cap sidewalland true 3D constructions, honeycomb, titanium and carbon components, PowerLink Plates, and diecut inlaid bases. This year Palmer will show seven newboard lines, sixteen new board shapes with Klothoid sidecuts, six newinnovative constructions, six re-engineered carbon constructions and a newgeneration of lighter prepregs.

Continuing to advance our technical outerwear line, Palmer is quite proud tooffer Gore-tex Jackets and Pants plus Gore Windstopper Softshell Jackets forthe first time this year.

“Superior technology is the number one reason that people should buy Palmer,because it benefits both the dealer and consumer. To our retailers that havesupported us, thank you, and to our future retail partners, thank you inadvance.2 Carrigan concluded.

Check out the next level of Palmer products at SIA Booth C1209.