Endeavor Snowboards is proud to welcome new pro rider Paavo Tikkanen to the company. Paavo’s antics and on snow capabilities have been known throughout the snowboarding industry for years, and Endeavor is pleased to be able to work with such a character.
“Ever since I lived with Paavo in Europe last summer, I knew he would be perfect for Endeavor ” comments brand manager Max Jenke. “He’s hard working, motivating, but most important, always has fun -- whether he’s riding or playing tennis!”
But not only is Paavo marketable in this aspect, but his value in video editing and graphic design will soon show up in board designs, the web site, and Endeavor commercials.
“Paavo has been riding for us for less than a week, and we already have him working on his pro model shape with our board engineer, graphics with our designer, and shooting photos for posters and other POP” laughs graphic designer Randy Ross.
Paavo currently rides for Volcom, Iris, Wildcats, Pub 26, and Active Ride Shop.
Paavo can be seen showcasing his antics in the new Wildcat movie Nine Lives, scheduled for release early September.
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