Expanded on-water demo event moves to larger venue,adds campsite previews and demonstrations to TAPS co-hosted event

LAGUNA BEACH, CALIF. (MAY 17, 2000) — The best place to do business in theoutdoor industry just got better, as the Outdoor Retailer Summer Market showhas expanded their one-day on-water paddling demo to include camping andbackpacking.

The Outdoor Retailer Open-Air Demo, a full day preview of outdoor goods inan outdoor setting, is scheduled for Thursday, August 10, from 9 a.m. – 4p.m. The event is co-hosted by the Trade Association of Paddlesports, andwill take place in a scenic valley of the Wasatch mountain range, on theshore and water of Little Dell Lake, 30 minutes east of Salt Lake City.

“Most of our attendees and exhibitors are true outdoor enthusiasts. Theiridea of a good time is to go out there and test the product where it is usedby their customers. They asked us to create a summer event similar to WinterMarket’s On-Snow Demo. At the same time, the paddlesports industry asked usto help them and TAPS find a better location for the paddle demo, which hadtraditionally been at Liberty Park,” said Dieter Tremp, Outdoor RetailerShow Director.

“We are confident we’ve found a great answer creating this Open Air Demo.This will be a great expansion of the show for all Summer Market attendees.”

After an exhaustive search entailing many different site inspections andnegotiations, Tremp said that he and the staff were happy to have securedsuch a great location.

Tremp added that the format of the event will intentionally be left relaxedand flexible.

“This way, the Open Air Demo can best evolve into a useful and fun event forthe Outdoor Industry,” said Tremp.

Companies interested in exhibiting should contact Beth Gordon at949-376-6262 or bgordon@mfi.com.

The first ever Outdoor Retailer Open Air Demo is free to all registeredSummer Market attendees. Little Dell Lake is less than 30 minutes from SaltLake City, on the way to Park City. Transportation to and from the demoand Salt Palace Convention Center will be provided.

The Outdoor Retailer Winter and Summer Market shows are the world’s largestoutdoor industry trade shows. Outdoor Retailer Magazine, published since1980, is the leading publication for the outdoor marketplace.

Outdoor Retailer is a division of Miller Freeman, Inc., located at 310Broadway, Laguna Beach, CA 92651, (949) 376-8155.

Information regarding the shows as well as Outdoor Retailer magazine isavailable on the Internet at www.outdoorretailer.com.