May 18, 2001, Santa Cruz, CA ¿ O’Neill, a leading manufacturer of wetsuits, wintersports apparel and sportswear has recently hired Johnny West to focus on Sales and Marketing efforts for O’Neill’s growing snow segment. West was recently Director of Sales and Marketing for Generator Distribution, the manufacturer of Twist, Swag and Prom snowboard clothing, and has nearly ten years of wintersports industry experience.

“I’m stoked to join a company whose history is so extensive in the action sports industry. The O’Neill name has always been synonymous with quality and innovation,” says West.

Outerwear Manager Joan Wenglikowski, who has been solely managing all aspects of O’Neill’s snow segment is excited about West’s arrival. “It will be great having someone devoted specifically to outerwear sales and marketing. His knowledge and connections within the industry will be a great asset to O’Neill, and I know his snow apparel expertise will really be good for the line.”

“The O’Neill Snow Division has a tremendous amount of talent and resources to capitalize upon,” says West. “Look for us to expand our team to compliment what Jeremy Jones, Transworld Riders Poll Winner ¿ Best Big Mountain Rider, and ripper Elan Bushell are doing.”

O’Neill, Inc. is a leader in worldwide wetsuit, outerwear and sportswear manufacturing and is distributed in over eighty countries worldwide. O’Neill will be celebrating its 50th anniversary next year.