Oakley Promotes Scott Bowers

FOOTHILL RANCH, Calif., Jan. 6, 2004 (PRIMEZONE) — Oakley, Inc. (NYSE:OO) today announced that Scott Bowers, Vice President of Sports Marketing, has been promoted to the newly created position of Vice President of Marketing Worldwide. In his new role, Mr. Bowers will be responsible for overseeing worldwide all aspects of Oakley’s marketing programs, including sports marketing, advertising and Oakley’s consumer marketing campaigns.

“Scott has demonstrated his ability to oversee and direct not only sports marketing but all of Oakley’s marketing efforts worldwide. With more than 15 years of association with the Oakley brand, Scott is the ideal person to oversee the delivery of Oakley’s marketing message,” commented Chairman and Chief Executive Officer Jim Jannard.

Mr. Bowers joined Oakley in May of 1988 working in sports marketing and overseeing snow and outdoor sports. He then served as a regional sales manager before taking the position of Director of Sports Marketing from January 1995 to December 1999. Since 1995, Mr. Bowers has been responsible for overseeing relationships with more than 1,500 athletes worldwide who endorse Oakley products. In January 2000, he was named Vice President of Sports Marketing. In 2001, Mr. Bowers was chosen as one of the “Advertising Age 100 Marketers of the Year” for his work in positioning Oakley as the top performance brand for athletes and was most recently recognized by Sporting Goods Business as a leading marketer in the action sports industry. Prior to joining Oakley, Mr. Bowers had eleven years of experience in the snow/ski industry holding positions both in retail management and as an independent sales representative.

About Oakley, Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of prescription eyewear, premium performance footwear, apparel, accessories and watches to consumers in more than 100 countries. Trailing-12-month revenues through September 30, 2003 totaled $502.9 million and generated net income of $37.3 million. Oakley, Inc. press releases, SEC filings and the company’s Annual Report are available at no charge through the company’s Web site at www.oakley.com.