Oakley Appoints Two New VPSs and Sales Director

FOOTHILL RANCH, Calif.–Jan. 20, 2000–Oakley Inc. (NYSE:OO) Thursday announced that it has strengthened its sales and marketing leadership with the promotion of two vice presidents and the addition of a national sales director.

Effective Jan. 1, 2000 Scott Bowers was named Vice President of Sports Marketing, Tommy Rios was named Vice President of Oakley Worldwide and Jim Stroesser joined Oakley as National Sales Director.

“In our evolution as a world brand, these appointments fill key positions in our sales and marketing organization with professionals who have enjoyed distinguished careers both within Oakley and the sports industry,” said Oakley Chairman and Chief Executive Officer Jim Jannard. “Scott and Tommy both share a long, rich history at Oakley and continue to play crucial roles in driving our sales efforts and building brand identity and profits. Jim’s extensive sales experience will assist our diversifying product offering, specifically athletic footwear and apparel, and the strategic ability to expand our distribution channels.”

“We continue to strengthen our senior level management team with experienced, skilled professionals as we prepare for what we believe to be a pivotal year for Oakley,” said Oakley Chief Operating Officer Link Newcomb. “Scott’s leadership has been instrumental in strengthening the Oakley brand throughout the professional sports world as well as more recently launching our E-commerce initiatives. Internationally, Tommy’s efforts have led to outstanding revenue growth in each of the previous five quarters and improved profitability overseas. Oakley’s international sales through the first nine months of 1999 have grown to represent 43% of our sales worldwide. We also welcome Jim and look forward to his leadership for our domestic sales force and his commitment to sales growth.”

In a related move, Oakley has recently completed the reorganization of its sales force to better serve the needs of its accounts and leverage its existing rep force to sell its expanding assortment of products. With the change, most sales representatives will now sell the company’s entire product line, including eyewear, prescription eyewear, footwear, apparel and watches, resulting in a more focused, cohesive brand and product presentation. Additionally, in the U.S. and key international markets, the company has established internal brand managers responsible for the strategic management and coordination of sales and marketing for each product category.

Scott Bowers — Vice President of Sports Marketing

In his new role as Vice President of Sport Marketing, Bowers’ responsibilities encompass a broad range of management, including leveraging professional athletic relationship/endorsements, corporate image and brand building. Additionally, Bowers is responsible for all aspects of the company’s E-commerce operations. Bowers joined Oakley in 1988 and worked previously as regional sales manager before focusing his efforts on the creation of the company’s sports marketing program.

Tommy Rios — Vice President of Oakley Worldwide

In his new role as Vice President of Oakley Worldwide, Rios will be responsible for all aspects of the company’s international business, including international sales, profitability, planning and operations. With more than 10 years of Oakley related experience, Rios has also held positions as Director of Oakley Worldwide, Director of International Sales and General Director of Oakley Mexico.

Jim Stroesser — National Sales Director

Prior to joining Oakley, Stroesser held the position of Footwear General Merchandise Manager for Nike as well as sales management positions in apparel and accessories. Bringing more than 20 years of sales experience in the sporting goods industry, including more than seven years at LA Gear, Stroesser joins Oakley as National Sales Director, a newly created position, and is responsible for the company’s domestic sales including eyewear, footweear, apparel, watch and accessories.