Oakley Announces Expanded Responsibilities for Scott Bowers

FOOTHILL RANCH, Calif., August 28, 2003 (PRIMEZONE) — Oakley, Inc. (NYSE:OO) today announced that Scott Bowers, Vice President of Sports Marketing, will take over additional marketing responsibilities for the Oakley brand. In his new role Mr. Bowers will be responsible for overseeing all aspects of Oakley’s marketing programs, including sports marketing, advertising and Oakley’s consumer marketing campaigns. Since 1995 Mr. Bowers has been responsible for overseeing relationships with more than 1,500 athletes worldwide who endorse Oakley products.

“Scott has been with the company for more than 15 years and has a thorough understanding of the Oakley brand and the Oakley culture. From his beginnings as an Oakley sponsored athlete to his current role overseeing Oakley’s entire athlete universe he knows how the brand began and how it needs to be positioned in the future. His additional responsibilities overseeing consumer marketing are well deserved,” commented Chairman and Chief Executive Officer Jim Jannard.

Mr. Bowers joined Oakley in May of 1988 working in sports marketing and overseeing snow and outdoor sports. He then served as a regional sales manager before taking the position of Director of Sports Marketing from January 1995 to December 1999. In January 2000, he was named Vice President of Sports Marketing. In 2001, Mr. Bowers was chosen as one of the “Advertising Age 100 Marketers of the Year” for his work in positioning Oakley as the top performance brand for athletes and was most recently recognized by Sporting Goods Business as a leading marketer in the action sports industry. Prior to joining Oakley, Mr. Bowers had eleven years of experience in the snow/ski industry holding positions both in retail management and as an independent sales representative.

About Oakley, Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 70 countries. Trailing-12-month revenues through June 30, 2003 totaled $489.9 million and generated net income of $34.2 million. Oakley, Inc. press releases, SEC filings and the company’s Annual Report are available at no charge through the company’s Web site at www.oakley.com.