Nike ACG Moves Indoor Contest To LA, Eminem To Play

Beaverton, OR ¿ – L.A.’s Great Western Forum will host the world’s top snowboarders and music’s record-breaking recording artist Eminem on Sept. 9, when “Dreamcast Presents The ACG Indoor” becomes America’s first indoor snowboard and music festival. The all-new event, which was moved from Chicago to Los Angeles for music availability reasons, will feature a live performance by Eminem, currently #1 on the Billboard 200 music charts. In addition to live music performances, Dreamcast Presents The ACG Indoor will feature top snowboard quarterpipe competitors from around the world vying for $75,000 in prize money — the largest purse ever offered at a U.S. snowboard quarterpipe event. State-of-the-art pyrotechnics and a laser show also will be offered.

“We knew that having the world’s best riders on the ramp meant that we also had to have the world’s best entertainment on stage,” says Scott MacEachern, global emerging sports marketing director at Nike, Inc. “Nike’s goal with this event is to turn the combination of sports and music into a fresh, new, interactive form of coliseum entertainment ¿ and to make the ultimate snowboarding competition available to an urban and suburban audience.”

“Sega is honored to be the presenting sponsor of this event,” said Heather Kashner, manager of consumer promotions, Sega of America. “This event will infuse our core audience with all forms of entertainment they enjoy ¿ especially videogames. There is no better place to reach our demographic and give them a first taste of some of the hottest Dreamcast games coming out this fall.”

Dreamcast Presents The ACG Indoor will be produced by On Board Entertainment, a sports and entertainment company specializing in the youth market. “With its great roster of invited snowboarders, live music performances and the many other planned components of the evening, the event truly offers a fusion of snowboarding and entertainment,” said Dan Hirsch, a partner at On Board Entertainment, a division of Dission Furst & Partners. “In addition to an extremely positive response from riders, we have also received great support from the event’s sponsors, which now include not only Sega Dreamcastà'"¢, but also Maxell and This is a great running start to a really exciting sport-infused music event.”

Dreamcast Presents The ACG Indoor will be broadcast on USA Network, October 7, at 11:00 AM. Ticket information will be provided in July, with every ticket purchase to be accompanied by a free lift ticket from Mountain High Resort.

About Nike: Nike ACG is a Division of Nike Inc., based in Beaverton, Oregon. Nike ACG takes Nike to the outdoors with the creation of outdoor athletic footwear and apparel infused with the color, flavor and attitude of the outdoor athlete. Products focus on the sports of mountain biking, snowboarding, water sports, trail running and outdoor cross training. For additional information about Nike ACG, Nike, its products and business practices, visit and on the Internet.

About Sega Dreamcast: The 128-bit Internet ready Sega Dreamcast is available in the U.S. with a built-in 56K modem, allowing for full Internet functionality via SegaNetà'"¢, the only high-speed online console gaming network and ISP service for Sega Dreamcast and PC users. Sega Dreamcast currently has more than 80 titles available. The total Sega Dreamcast game library count will be more than 200 in the year 2000.

About On Board Entertainment: On Board Entertainment (OBE) is a division of Disson Furst and Partners, a national sponsorship and event marketing company. On Board Entertainment specializes in reaching the youth demographic via its expertise in the areas of action sports, music and lifestyle events. OBE has produced events and consulted for companies such as Anheuser-Busch, Sega® of America and MTV. OBE also owns numerous innovative properties, including Adrenaline Theater, which launches this suummer at AMC Theatres nationwide.