New Snowboarding Online Retail Shop

EUGENE, Ore., Oct. 28 /PRNewswire/ — Snowboarders and those who love them will want to bookmark a new website:, an online specialty retail shop created by and for snowboarders, is now open for business and offers the whole enchilada — gear for novices and experts, men and women. is the one-stop-shopping site for all the snowboarding essentials: boards, boots, bindings, outerwear, gloves, backpacks, goggles, helmets, and accessories. Those familiar with the sport will recognize respected names such as Vans, Joyride, Airwalk, Winterstick, and Da Kine. Women will find a large selection of clothing and boots that actually fit every curve — no more buying in the little boys department.

Unlike many other stores that have attempted to merge brick and mortar with e-commerce, this specialty online retail site was built for the Internet from the ground up and uses elements of the most successful e-commerce and traditional retail models. The convenience of online shopping combined with a focus on customer service has produced a shopping experience that rivals any online store. Through email, over the phone, and at the website, answers snowboarding questions on everything from appropriate board sizes to fitting outerwear. Customers are also pleased to find no sales tax and free shipping on orders over $50.

While most online retail sporting good stores have chosen to diversify into multiple sports or crossover sports such as wakeboarding and skateboarding, has made a conscious decision to concentrate exclusively on snowboarding. Avoiding the “mall” approach and maintaining a specialty shop emphasis enables the site to be focused and responsive to its snowboarding customers. Snowboard manufacturers, many of which are wary of online sales in a brand- and image-oriented industry, have been pleased to see their products represented as well or better than at traditional retailers.

The company is also committed to assuring the long-term health of the planet’s natural resources. As part of this commitment, has pledged 5% percent of its profits — an “Earth Tax” — to environmental advocacy groups.

The company was founded by a group of six friends in a powdery epiphany on Mt. Bachelor, Oregon, in early 1999. The founders share a combined total of over 35 years of snowboarding and backgrounds in snowboard instruction and retail sales. Don’t be fooled into thinking that this is a motley crew of underqualified generation Xers with big ideas and no discipline. Not only do the partners include snowboarders who saw the beginning days of the sport, but the team also includes individuals with backgrounds in finance, law, engineering, and Internet consulting.

For more information, contact, phone 541.349.0087, or visit the store at