New SIA Show Directory Sent To Pre-Registered Buyers

McLEAN, Va. (December, 2001) — Buyers who have pre-registered by December 21 for the 2002 SIA SnowSports Show will receive a free and advanced copy of the NEW combined Show Directory and Buyer’s Guide, a joint venture from SnowSports Industries America (SIA) and Mountain Sports Media (MSM).

The 500+ page book combines the most comprehensive listing of snow sports suppliers and exhibitors at the SIA Show with two established buyer’s guides that preview products for the snow sports industry. The buyer’s guides are published annually by TransWorld SNOWboarding Business and Skiing Trade News (STN). The SIA Show will be held in Las Vegas, January 29-February 2, 2002.

This impressive new publication has a SNOWboarding Business cover with snowboard content on the right side, and an STN cover with ski content on the other side, and the directory portion at the center. “This is a great reference tool that can be used all year long,” said SIA President, David Ingemie. “It’s a keeper for everyone’s bookshelf.” To get a sneak preview of the new look for this unique publication, log onto

Total distribution of the full issue is 15,000. Qualified pre-registered buyers will receive their book in early January. In addition, it will be distributed at the 2002 SIA Show in special magazine bins. TransWorld SNOWboarding Business will send approximately 2,000 copies of a snowboard-only version of the book to snowboard-only shops prior to the show.

Mountain Sports Media, a division of Time4Media, is a subsidiary of Time, Inc. which, in turn, is a wholly-owned subsidiary of AOL Time-Warner.