New GM For Briko and Arnette Brands

SAN CLEMENTE, Calif. (March 24, 2003) Type 20 Incorporated, a leading manufacturer of cycling, outdoor and snow sports equipment and apparel, is pleased to announce the arrival of new general manager, David McCormick. David’s responsibilities will include overseeing the sales, marketing and distribution of both the Briko and Arnette brands in the United States and Canada.

McCormick, an avid sports enthusiast, was most recently the Director of Marketing for Solutions & Consulting Services at Unisys Corporation. He will rely on his extensive experience in customer service, channel management, marketing, distribution and business development to help further the Arnette and Briko brands.

“The strength of any organization lies at its’ core,” said Paola Del Vecchio, proprietor of Type 20 Inc. “We feel that David’s talents and experience will help lead us in terms of building on the momentum created for both our brands and ultimately towards maximizing our market share,” continued Del Vecchio. “Moving forward with a comprehensive plan to market the Arnette and Briko product lines will continue to establish Type 20 as a company whose products enhance our consumers lifestyles,” Del Vecchio concluded.

A seasoned manager, McCormick is eager to take on the challenge. “I’m excited about joining the incredibly talented team at Type20, the U.S. and Canadian distributor for Briko and Arnette sporting goods,” said McCormick. “Both brands are recognized world-wide as market leaders and have strong reputations for developing innovative products, integrating cutting edge technologies and delivering the highest levels of performance”.

In other company news, Type 20 welcomes Jennifer Jones as their new Art Director. New to the outdoor industry, but an athlete at heart, Jennifer holds a degree in graphic design from California State University at Fresno. Jones has over ten years experience in her field and her duties will include creating advertising campaigns and designing collateral materials and P.O.P. displays. She will also spearhead photo shoots and manage printing projects.

Type 20 Inc., holds the exclusive sales, marketing and distribution rights for all Briko products in the United States and Canada, along with the license for Arnette softgoods, motocross and snowboard products. The goal of Type 20 is simple: to create a great sports company that utilizes the incredible skills of their designers, in order to build extraordinary products for people who love the outdoors. For more information on Type 20 products please visit the web at or