HUNTINGDON VALLEY, PA, September, 2001- Native, the leaders in All Sports All Polarizedà',à'"¢ Eyewear has taken an active position in pursuing the snowboarding audience. Native will be attending many events this season and will also be testing their first polarized goggle, The Elevatorà',à'"¢, in what they are calling the “U.G.P.TM” or the Underground Goggle Projectà',à'"¢.

Despite high demand for a polarized snow goggle and very positive initial feedback, Native will not be distributing The Elevatorà',à'"¢ en masse this year. In fact, only a limited supply of goggles will be produced and distributed to influential members of the Winter Sports community this season (such as instructors, on-mountain personnel and racers).

“Before we go full bore, we want to get feedback from some opinion leaders in the industry,” says George Schott, VP of Sales and Marketing at Native Eyewear, citing why it is indeed an “underground” project.

Native Eyewear made its mark in the sports eyewear market last year when it announced it was upgrading all of their frames to include Polarized lenses, thus becoming the first and only brand of All Sports All Polarized sunglasses.

“None of our models have glass lenses, the entire line was designed for multiple sports, and all our frames have a wrap design to further minimize the effects of wind, snow, and glare which is very important for all Snow sports,” states Schott. He added in a somewhat joking fashion, “wait until everybody finds out that The Elevatorà',à'"¢ will also be covered by our Lifetime Warranty.”

For the trade, Native has various merchandising vehicles and point of purchase support to create brand identity and help drive sales. For the closest Native Eyewear Authorized Dealer in your area, go to To receive information about becoming a dealer, call 888.77.NATIVE (888-776-2848).