Nike ACG announced the addition of Mike Michalchuk to its snowboard team. Michalchuk, one of the most exciting young riders in the world, joins the ACG family of top snowboard athletes that includes Rob Kingwill, Barrett Christy, Julie Zell, Jimi Scott, Matt Goodwill, Matt Donahue, and Shannon Melheuse. Mike'll be wearing ACG apparel and snowboard boots.

Kim Taylor has joined Cold as Ice as national and international sales manager for Cold as Ice, Pixi, and Stardust brands.

MLY/Millennium Three (M3) Snowboards recently announced the addition of several new key staff members to the marketing, sales, and production team. Bringing to the company a wealth of industry experience is Paolo Dabbeni as new product line manager. Developing marketing strategies, advertising and promotions for the past three months, Denise Ransome was hired as the new director of marketing for both snowboard brands. Keith Trice has been hired as the new sales and marketing coordinator. New to the customer-service department are Zach Rodriguez and Mikal Lilly, both lending their industry and retail experience to the positions.

Ben Hinkley has joined as a sponsored pro rider. He will be performing with the team at sporting, lifestyle, and music events around the country this winter.

Santa Cruz Snowboards welcomes Lee Charron as its new snowboard art director. Formally of Sessions and Santa Cruz Skateboards, Charron will be working on the company's new advertising campaign and board graphics. Greg Fugate is Santa Cruz's new Indiana, Michigan, and Ohio sales rep. Fugate has been a long time warrior of the East of the Lakes region. Santa Cruz Snowboards welcomes Ryan Abernathy as snowboard national sales manager.

The 1999/2000 U.S. Snowboard Team announced that World Cup Halfpipe Champion Tricia Byrnes and former World Giant Slalom Champion Rider Sondra Van Ert were joining the team. Also joining the team for 2000 is former World Championship Medalist Lisa Kosglow.

Wave Rave announced the addition of U.S. Women's Extreme Snowboard Champion Julie Larson to its team.

The company also announced the appointment of Ed Russell as customer-service manager.

Jaysport International, which markets and sells Atlantis, Type A, Division 23, and Kemper snowboards, has made a major move into the development of its snowboard brands by hiring three high-profile and experienced snowboard-industry veterans: Terry DeLeo has been brought on as vice president of sales and brings twenty years of sales experience to the company; Mike Hall joins Jaysport as vice president of operations; his most recent experience was with Ride snowboards and prior to that he worked at Burton. Jack Coughlin has been hired as vice president of marketing; He was most recently a promotional manager with Ride.

Nirve Sports, Ltd. the world's first action sports e-brand, announced the addition of Harlow Boyle as snowboard manager. Boyle comes from Joyride, where he was senior vice president of North American sales and marketing.

Generator Distribution Co. Ltd. announced the appointment of John West as director of sales and marketing. West comes from Lamar Snowboards and Gen-X's equipment action-sports division.

Patricia Beaudoux has recently been named the national director of sales for Booth Creek's eight nationwide ski resorts. Beaudoux has an extensive hospitality-industry career spanning twenty years that includes experience in the ski, hotel, and airline industries.

The Western Winter Sports Reps Association Board of Directors welcomed a new president, Keith Roush from the Rocky Mountain territory. The other directors include Laurent VVrignaud (Northern California), Brian Snelson (vice president, Northern California), Steve Brock (Southern California), Doug Coger (Southern California), Dave Henderson (Northwest), Sean Vill (Secretary, Northwest), Schultz Greenberg (Rocky Mountain), Lauren Speare (Intermountain), Larry Asay (Treasurer), and Sandra Butterfield (Association Director).

Emery, a snowboard boot and binding susidiary of the Rossignol group, expanded its marketing department with the addition of Magali Avignon as it new product manager.

Nitro announced the hiring of Noah Brandon as its promotions manager.